Toyota 2010 Annual Report Download - page 21

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TOYOTA ANNUAL REPORT 2010 19
Intellectual Property Activities
Toyota’s competitiveness springs from the forward-looking R&D stance that is instrumental to
core strengths associated with products and technologies. Underlying each new product that
emerges from R&D, there are always intellectual properties such as inventions and expertise that
we value as important management resources.
Intellectual Property Systems
R&D and intellectual property activities are organizationally linked to enable us to focus on
selected development themes and build a strong patent portfolio. We have established an
Intellectual Property Committee made up of individuals involved with management, R&D, and
intellectual property. This committee acquires and utilizes important intellectual property that
contributes to business operations and helps determine policies for management risks associated
with intellectual property.
Intellectual Property Strategies
Toyota carefully analyzes patents and the need for patents in each area of research to formulate
more effective R&D strategies. We identify R&D projects in which Toyota should acquire patents,
and file relevant applications as necessary to help build a strong global patent portfolio. In
addition, we want to contribute to sustainable mobility by promoting the spread of technologies
with environmental and safety benefits. This is why we take an open stance to patent licensing,
and grant licenses when appropriate terms are met. A good example of this policy is the licensing
to other companies of patents in the area of hybrid technology, which is one of our core
technologies involving environmental energy.
Intellectual Property Guiding Principle
Securing greater corporate flexibility and maximizing corporate value
through the appropriate acquisition and utilization of intellectual
property.
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Corporate Information
R&D and Intellectual Property
Risk FactorsCorporate Governance Other Management and Corporate Data
Consolidated
Performance Highlights
Financial Section
Investor Information
Corporate Information
Business Overview
Special Feature
Top Messages
Management TeamCorporate PhilosophyR&D and Intellectual Property