Toyota 2010 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2010 Toyota annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 105

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105

TOYOTA ANNUAL REPORT 2010 16
M a r k e t E n v i r o n m e n t a n d P e r f o r m a n c e S u m m a r y
In fiscal 2010, net revenues of other business operations declined ¥237.3 billion, or 20.0%, to
¥947.6 billion and operating income decreased ¥18.8 billion, to a loss of ¥8.9 billion. This was due
to sales decreases in the information technology and telecommunications business and other
businesses, although the number of home sales in the housing business—a core business in this
segment—fell slightly from the previous year.
　Other business operations include the intelligent transport systems, information technology
and telecommunications, e-TOYOTA, housing, marine, and biotechnology and afforestation
businesses. In all these operations, we are fostering a workplace culture that encourages creativity
and entrepreneurship. Also, we are seeking ideas for new businesses outside the Toyota Group as
another key aspect in order to create future core businesses.
Intelligent Transport Systems Business
Toyota is involved in the planning and development of products and services for Intelligent
Transport Systems (ITS). We view this technology as a valuable way to link motor vehicles and
transportation infrastructures, thereby contributing to sustainable economic development.
　We are continuing work on the creation of vehicle–infrastructure cooperative systems that
support safe driving so that traffic accidents of the future can be prevented more effectively
than current safety technologies allow. To this end, we participated in road tests and public
demonstrations in various regions through the cooperation of the public and private sectors.
　In the fall of 2009, Toyota developed a DSRC* unit that provides drivers with information
about obstacles on the road ahead. This technology has been introduced into the roadway
infrastructure with units already installed in some vehicles.
* 5.8 GHz dedicated short-range communications.
Additional details available at URL
Information Technology and Telecommunications Business
In addition to serving as a sales agency for cell phones provided by KDDI Corporation, a general
telecommunications service provider, Toyota is engaged in the planning and commercialization of services that
integrate vehicles and cell phones. Toyota is enhancing the comfort of cars with car navigation system technology
that makes use of wireless Bluetooth® communications*, the hands-free telephone technology, enabling the
playback of songs that have been downloaded on a cell phone, and the Seamless Navigation System, which
allows users to enter a destination by transferring store and facility location data obtained with a cell phone.
* Bluetooth® is a wireless technology that uses short length radio waves to enable communications between cell phones and other devices over short distances.
e-TOYOTA Business
Toyota is developing e-TOYOTA business operations to facilitate the integration of IT services and automobiles.
We designed and developed the GAZOO members-only automobile portal site, a three-dimensional virtual city
called TOYOTA METAPOLIS, and other services. In the eld of telematics, we are developing G-BOOK/G-Link, an
information service for onboard terminals, with other telematics services planned for China and other countries.
Additional details available at URL
Housing Business
Since Toyota entered the housing business in 1975, Toyota Home operations have expanded to
provide homes offering high durability and earthquake resistance, as well as excellent security,
health and environmental features. From January 2010, we began using the catch all phrase
Eco-Mirai Home as an expression of the product features involved in our building environment-
friendly homes that conserve and create energy while having the durability to last for many years.
Our Sincé home series, which reduce overall household CO2 emissions, received a special award
for energy and CO2 conservation at the House of the Year in Electric 2009 Awards in Japan.
Additional details available at URL
Marine Business
In the marine business, Toyota manufactures and sells pleasure boats, marine engines and a
variety of marine components. All products take full advantage of our engine technologies and
other advanced technologies cultivated during years of automotive manufacturing.
　Our PONAM-28L luxury fishing cruiser received the first Japan Boat of the Year award in March
2009 and the Good Design Award in October 2009.
Additional details available at URL
Biotechnology and Afforestation Business
Toyota is making every effort to contribute to the creation of a resource recycling society through
its biotechnology and afforestation operations.
　Following previous a󰮏orestation and forestry development projects in Australia, the Philippines and China,
we are engaged in a forest restoration model project in the town of Odaicho, located in Japan’s Mie Prefecture.
　We are proactively developing floriculture, roof gardening and bio-plastic businesses, and in
September 2009 we were awarded the Ministry of Land, Infrastructure, Transport and Tourism Award
at the Eighth Competition for Specialized Greening Technology for Rooftops, Wall Facings and New
Green Spaces for greening activities focused on the wall at the Tressa Yokohama north wing.
　In August 2009, we concluded our sweet potato cultivation and processing operations in
Indonesia, moving them to the tropical resource crop research institute.
Additional details available at URL
0
1,000
1,100
1,200
1,300
1,400
（¥ Billion）
1009080706
FY
（¥ Billion）
FY
Note: Fiscal years ended March 31
-10
0
10
20
30
40
1009080706
Toyota uses technologies and expertise gained from automotive operations to operate a
variety of businesses that help people lead more fullling and enjoyable lives. Although the
number of homes sold in the core housing business continued to improve, overall sales in this
segment were lower than last year, resulting in decreased revenues and income in scal 2010.
Automotive Operations
Special Feature
Top Messages
Automotive Operations
Financial Services Operations
Financial Section
Investor Information
Corporate Information
Business Overview
Special Feature
Consolidated
Performance Highlights
Motorsports Activities
Other Business Operations
Other Business Operations
Business Overview