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TOYOTA ANNUAL REPORT 2010 20
Guiding Principles at Toyota
The Guiding Principles at Toyota (adopted in 1992 and revised in 1997) reflect the kind of
company that Toyota seeks to be in light of the unique management philosophy, values, and
methods that it has embraced since its foundation. Toyota hopes to contribute to society through
its corporate activities based on understanding and sharing of the Guiding Principles at Toyota.
Since its foundation, Toyota has continuously strived to contribute to the sustainable
development of society through the manufacturing and provision of innovative and quality
products and services that lead the times. The foundations of these endeavors are the Guiding
Principles at Toyota and the CSR* Policy: Contribution towards Sustainable Development.
*CSR = Corporate Social Responsibility
Honor the language and spirit of the law of every nation and undertake open
and fair corporate activities to be a good corporate citizen of the world.
Respect the culture and customs of every nation and contribute to economic
and social development through corporate activities in the communities.
Dedicate ourselves to providing clean and safe products and to
enhancing the quality of life everywhere through all our activities.
Create and develop advanced technologies and provide outstanding
products and services that fulfill the needs of customers worldwide.
Foster a corporate culture that enhances individual creativity and teamwork
value, while honoring mutual trust and respect between labor and management.
Pursue growth in harmony with the global community through
innovative management.
Work with business partners in research and creation to achieve stable, long-
term growth and mutual benefits, while keeping ourselves open to new
partnerships.
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CSR Policy: Contribution towards Sustainable Development
CSR Policy: Contribution towards Sustainable Development (adopted in 2005 and revised in 2008)
explains how we adapt the Guiding Principles at Toyota with regards to social responsibilities to
our stakeholders.
We, TOYOTA MOTOR CORPORATION and our subsidiaries, take initiative
to contribute to harmonious and sustainable development of society
and the earth through all business activities that we carry out in each
country and region, based on our Guiding Principles.
　We comply with local, national and international laws and regulations
as well as the spirit thereof and we conduct our business operations
with honesty and integrity.
　In order to contribute to sustainable development, we believe that
management interacting with its stakeholders as described on the
following page is of considerable importance, and we will endeavor to
build and maintain sound relationships with our stakeholders through
open and fair communication.
　We expect our business partners to support this initiative and act in
accordance with it.
Risk FactorsCorporate Governance Other Management and Corporate Data
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