Tesco 2009 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2009 Tesco annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 140

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140

16 REPORT OF THE DIRECTORS
Across the non-food market, customers
have been cutting back on non-essential
purchases. But they have been buying
when they see real value and, as a
consequence, we have increased our
market share as customers appreciate
the convenience of buying non-food from
Tesco and the value that we offer.
We’ve been adding new ranges with lower
price-points and extending ranges that
consumers see as essentials and we’ve
seen real success on own-brand products
such as Technika in electricals and
Cherokee and F+F in our clothing offer.
Our online catalogue non-food offer,
Tesco Direct, has been very popular and we
have seen strong growth with our latest
spring/summer range which included
1,500 price cuts compared to our autumn/
winter catalogue. With the benefit of
high footfall, great value ranges and the
option to shop in store or online, we are
well-placed to continue to grow both sales
and market share in a difficult market.
Richard Brasher Commercial and Marketing Director
Lots of high street retailers have
been cutting prices. Can I still get
the best deals at Tesco?
£12.5bn
Group non-food sales