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The global market for smart device games is showing
remarkable growth, and the growth of the Asian market,
centered on mainland China, deserves special mention (see
Figure 1 ). In the fiscal year ended March 2014, we released
“Kaku-San-Sei Million Arthur” for Korea, Taiwan and mainland
China, and achieved satisfactory results. In addition, while it
is not a game for smart devices, “FINAL FANTASY XIV” was
successfully launched in Japan, North America and Europe
last August, and won high acclaim worldwide. This summer,
the service territory for the MMO game has expanded to
mainland China with the intent of entering the Chinese
market on a full-scale basis, and we will also work to further
grow our revenues from the Asian market by actively
releasing mobile titles such as “Sangokushi Ranbu.”
Asia isn’t the only region to demonstrate remarkable
growth. The Indian and South American game markets are
also growing at astounding rates, and smart device games
hold the key to capturing these growth markets. It’s quite true
that, as the economies of developing regions grow, demands
for entertainment grow as well. In such regions, people use
smartphones or tablets as the device for enjoying entertain-
ment content. Making our content available on these devices
will create huge business opportunities for us. We shall
establish a foothold of entry into those fast-growing markets
through the fiscal year ending March 2015.
“Sangokushi Ranbu”
©2013, 2014 SQUARE ENIX CO., LTD.
ALL Rights Reserved.
“Kaku-San-Sei Million Arthur”
©2012-2014 SQUARE ENIX CO., LTD.
All Rights Reserved.
“LINE Puzzle Bobble”
©TAITO CORP. 1994, 2014
07