Square Enix 2014 Annual Report Download - page 17

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Publication
Merchandising
The Publication segment includes the planning and
publication of comic books, game strategy books and comic
magazines.
During the fiscal year ended March 31, 2014, sales of
comic books decreased compared to the prior fiscal year,
primarily due to a decrease in new publications of some
popular comic titles.
Net sales and operating income in the Publication
segment totaled ¥10,228 million (a decrease of 7.7% from
the prior fiscal year) and ¥2,293 million (a decrease of 7.7%
from the prior fiscal year), respectively.
Share of Net Sales (FY ended March 2014)
6.6%
Share of Net Sales (FY ended March 2014)
2.4%
©SQUARE ENIX CO., LTD. All Rights Reserved.
©Yana Toboso/SQUARE ENIX
©Cocoa Fujiwara/SQUARE ENIX
©2014 SQUARE ENIX CO., LTD. All Rights Reserved.
©SQUARE ENIX CO., LTD. All Rights Reserved.
©SQUARE ENIX CO., LTD. All Rights Reserved.
CHARACTER DESIGN: TETSUYA NOMURA
©SQUARE ENIX CO., LTD.
All Rights Reserved.
The Merchandising segment includes the planning, production,
distribution and licensing of derivative products of titles owned
by the Group.
During the fiscal year ended March 31, 2014, the Group
continued to distribute and license items such as character
goods and soundtracks based on the Group’s own IPs while
also strengthening its product lineup with additional products
based on third party IPs and overseas expansions.
Net sales and operating income in the Merchandising
segment totaled ¥3,786 million (an increase of 16.0% from the
prior fiscal year) and ¥1,115 million (an increase of 67.2% from
the prior fiscal year), respectively.
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