Square Enix 2014 Annual Report Download - page 21

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In this era where the forms of entertainment available in the world are increasing
year after year, I feel that constant change is demanded of the game domain, which
represents the entertainment industry.
It is an era in which our customers not only expect us to provide interesting
games, but also want games with added value.
In my many years as an amusement game creator, I’ve always placed great
importance on enriching the real-life communities of the users
who play them. It makes me happy to hear user feedback such
as “Playing games has become my hobby!”; “I have more
friends now since I started playing games!”; and “I’ve got a
girlfriend/boyfriend” or “I’ve got married!”
I believe that these things count as added value for
amusement games. From that perspective, it would probably be
more accurate to consider myself part of the service industry,
like an event organizer, rather than a game creator (LOL).
To create an F2P game is to develop a business. The way I see it, in food service
industry terms, we aren’t just creating recipes, we’re building a whole
restaurant. Since this is a business, we have to make a profit. In order to make a
profit, we need to have the creativity that generates surprises; and since there
are no goals or formulas for success in this industry, we have to be single-
minded in our creation. In the middle of this triangular dilemma, the entire staff,
including myself, aspires to be a creator who can elaborate content in great
detail, with a panoramic view and with love.
Consequently, I really want to create a game environment where players can
enter a world of which they dreamed, find their own place just as in real life, and
experience true enjoyment.
Nobuki Kadoi
Operations Producer, the “LORD of VERMILION” series, Producer, the
“GUNSLINGER STRATOS” series
Nobuki Kadoi produces famous Square Enix arcade games such as the
“LORD of VERMILION” and “GUNSLINGER STRATOS” series. He also
serves as Producer of “PUZZLE & DRAGONS BATTLE TOURNAMENT,”
which has been running since April 2014.
©2012, 2014 SQUARE ENIX CO., LTD. All Rights Reserved.
©2007-2013 SQUARE ENIX CO., LTD. All Rights Reserved.
Tomohiro Hasegawa
Producer, “Sangokushi Ranbu”
After serving as Operations Producer of MMORPGs and other PC
game titles, Tomohiro Hasegawa has been taking charge of
development and operation of “Sangokushi Ranbu,” a game for
smartphones. Currently, he is earnestly working on a new project.
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