Square Enix 2014 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2014 Square Enix annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 74

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74

best, and work on delivering their perfect “fun,” we will
provide customers with the ultimate content. That is what
our Group’s content development strategy should be, and it
is also our raison d’etre.
Through realizing these principles, we will endeavor to
achieve a record operating income at an early point (see
Figure 2 ), and we intend to establish a business base on which
we can generate a stable profit at that level.
The content industry, particularly the games industry, is
right in the middle of a major transformation. Although such a
transformation is a threat, it’s also a tremendous opportunity
for us. By resolutely pressing forward, we shall seize the
opportunity through an aggressive approach in order to make
the next leap forward as the content industry’s leading
company. I would like to ask your continued support.
30
20
10
0
–10
(Billions of yen)
3/2004 3/2005 3/2006 3/2007 3/2008 3/2009 3/2010 3/2011 3/2012 3/2013 3/2014 3/2015
(Forecast)
Achieving a record operating
income at an early point
Yosuke Matsuda
President and Representative Director
Trends in Operating Income
Figure 2
09