Singapore Airlines 2013 Annual Report Download - page 29
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027
ANNUAL REPORT 2012/13
games and a tele-match. As part of the Games Fest, an
SIA Charity Day was organised, under which staff raised
funds for programmes under the Community Chest (refer to
Supporting Our Communities on page 31).
In 2012, the Airline won the “Most Attractive Employer Brand”
award in an independent survey by Randstad Singapore of
4,500 members of the public. The Randstad Award is also
conducted in 14 other countries. The Airline was ranked
second in JobsCentral’s Employers of Choice survey 2012.
As at 31 March 2013, the staff strength of SIA Group was
22,546, an increase of 3.3 per cent over the previous year.
Of this, 14,339, or 63.6 per cent, were employed by the
Airline, with 7,784 cabin crew and 2,304 pilots.
The Airline continues to provide opportunities for frontline
staff to upgrade their skills and pursue improvement
in productivity, so as to service our customers more
effectively and efficiently. This is done through new training
programmes on customer servicing, as well as in the various
functional areas of sales and marketing, reservations and
ticketing, and airport operations.
For cabin crew, more courses were added to the Workforce
Skills Qualifications (WSQ) framework, namely Training
and Assessment, Leadership and People Management, and
Food and Beverages. These suites of courses, co-funded
by the Workforce Development Agency of Singapore, seek
to improve the overall service levels of cabin crew and
empower them with skills that enhance their personal and
career development.
The SIA Wellness and Health Programme, introduced in
2011, continues to offer health screening sessions and sports
try-out sessions for all staff. Apart from physical wellness, a
series of lunch-time talks covering topics related to mental
and financial wellness were also conducted.
A variety of engagement activities were also carried out
under the SIA Sports and Social Activities Calendar 2012/13.
The highlight and flagship event of this year’s calendar was
the inaugural SIA Games Fest, which took place over the
month of September 2012. Staff across the SIA Group,
organised into teams, competed in nine sporting and social
games, ranging from badminton and football to indoor