Sharp 2015 Annual Report Download - page 14

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Display Device Company
We will rebuild our portfolio by raising the weight-
ing of our BtoBtoB businesses (including in-vehicle
equipment and IA*), in order to control sales vola-
tility. At the same time, we will lower the break-
even point so we can minimize the impact on
profit even when sales fluctuate.
In addition, we will entrench chain manage-
ment with priority on cash flow in order to deliver
business growth and control business volatility.
Utilize technological advantage to attract stable customers and expand
business in high-value-added panels
Aim to realize both
business growth and
volatility control
Restructure business portfolio
to minimize sales volatility
Lower break-even point in
preparation for sales
fluctuation risks
Strengthen chain management with
priority on cash flow
Electronic Component and Device Company
The Electronic Component and Device Company
will progressively shift to value-added domains by
cultivating new customers for smartphone camera
modules and expanding businesses in new devices
and high-value-added fields.
Sharp has the leading market share for smart-
phone camera modules. Going forward, we will
bolster business stability by actively expanding
sales to new customers and increasing the num-
ber of customers.
In addition, we will broaden our presence in
high-value-added fields. These include PM2.5 sen-
sors, distance sensors, and other devices that uti-
lize high-sensitivity sensing technologies, as well
as automotive-use camera modules and touch
panel controllers in coordination with our display
device business.
Shift to value-added areas centered on sensing technology
• Cultivate new customers for smartphone camera
modules, where Sharp has top market share
Cultivate new customers for
smartphone camera modules
Expand businesses in
new devices and
high-value-added fields
Sensing device lineup
Temperature/humidity Dust
PM2.5
Touch panel controller
Automotive-use
camera module
* Industrial Automation
Medium-Term Management Plan for Fiscal 2015 through 2017
Distance measurement
12
Medium-Term Management Plan
for Fiscal 2015 through 2017
Segment Outline
Financial Section
Investor Information
Directors, Audit & Supervisory Board
Members and Executive Officers
Risk Factors
Corporate Governance
Contents
Corporate Social
Responsibility (CSR)
Message to our Shareholders
Fiscal 2014 Review by
Product Group
Financial Highlights
SHARP Annual Report 2015