Salesforce.com 2014 Annual Report Download - page 8

tools, we also encourage third parties to develop additional functionality and new apps that run on our platform,
which are sold separately from, or in conjunction with, our service.
In July 2013, we acquired ExactTarget, Inc. (“ExactTarget”), a leading global provider of cross-channel,
digital marketing solutions that empower organizations of all sizes to communicate with their customers through
the digital channels they use most. With the acquisition of ExactTarget, we have created a world-class marketing
platform that enables companies to deliver personalized marketing campaigns across the digital channels of
email, social, mobile and the web.
We were incorporated in Delaware in February 1999. Our principal executive offices are located in
San Francisco, California and our principal website address is www.salesforce.com. Our office address is
The Landmark @ One Market, Suite 300, San Francisco, California 94105.
The Cloud, Social and Mobile Revolution
We believe that the convergence of cloud, social and mobile technologies has created billions of new
connections between people and devices and is fundamentally transforming how companies sell, service, market
and innovate.
Cloud computing has changed the way enterprise business apps are developed and deployed. Organizations
no longer need to buy and maintain their own infrastructure of servers, storage and development tools in order to
create and run business apps. Instead, companies can gain access to a variety of business apps via an Internet
browser or mobile device on an as-needed basis, without the cost and complexity of managing the hardware or
software in-house.
The broad shift to social networking has transformed the way people collaborate and is accelerating the
adoption of technologies that connect people and products through “feeds” and status updates. There is a
significant transition underway from desktops to smartphones and tablets, making it possible for people to get
business done right from their mobile devices. And increasingly, customers want to be connected to the products
they use.
Customers today are connected, empowered and demand a higher level of service and experience. We
believe salesforce.com is at the forefront of connecting employees, partners, products and devices in order to
help companies connect with their customers in new ways through this next generation of apps, devices and
products.
Our Cloud Solutions
We provide enterprise cloud computing solutions. We offer social and mobile cloud apps and platform
services, as well as professional services to facilitate the adoption of our solutions. We provide solutions in each
of our four core markets: sales, customer service, marketing and cloud platforms.
Our primary service offerings are as follows:
Sales Cloud. The Sales Cloud, which we also refer to as the Salesforce1 Sales Cloud, is a popular
solution for sales force automation and it enables companies to grow their sales pipelines, close more
deals, improve sales productivity and gain valuable business insights. Our customers use the Sales Cloud
to access accurate customer and prospect information, track leads and progress, forecast opportunities and
collaborate around closing a sale on any device. The Sales Cloud also encompasses partner relationship
management functionality (including channel management and partner communities) and real-time
customer and contact information.
Service Cloud. The Service Cloud, which we also refer to as the Salesforce1 Service Cloud, is a platform
for customer service and it enables companies to connect with their customers and effectively address
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