Pentax 2013 Annual Report Download - page 64

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HOYA's Invisible Assets Employees talk about "Invisible Assets"
Copyright 2013 © HOYA CORPORATION
There is a difference between Eyecity and other
contact lens shops. This is the fact that Eyecity
carri es ou t co ns ul ting-t y pe sales based o n
conversations with customers. I have also inspected
competing stores, and many stores recommend the
same contact lenses that the user is currently
wearing or a slightly better version provided by the
same manufacturer. At Eyecity, we talk to each
customer about the ir use of contact lenses,
including when they wear them, their sense of
dryness, and whether they use eye drops or not,
and we recommend the ideal product for their
Consulting sales are the strength of
Eyecity and its distinctiveness.
current situation.A high-priced product is not
necessarily a good product for each person.
Proposals that are from the point of view of the
customer are indeed the strength of Eyecity and its
distinctiveness. By further reinforcing our strength
and making use of it, I believe staff will be able to
feel pride and confidence in the fact that they are
working at Eyecity, and I think we will create an
Eyecity where our personnel have brand value so
that more customers use our stores with a sense of
assurance. I feel that we need to make further
efforts to ensure that more customers say "the
brand value of Eyecity is its staf f!" And, I am
convinced that day will definitely come.