Pentax 2013 Annual Report Download - page 39

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Business Overview
Copyright 2013 © HOYA CORPORATION
2Hoyas strengths are its proprietary premium
lens design technologies and its unique service
innovation.
*A design technology and processing technology that provides optimal performance to each lens by designing the
optimal aspherical surface for each order.
Eyeglass Lenses
Lifecare
The integrated double surface progressive design lenses that Hoya developed for the first time in
the world in 2004 offer a wide field of vision and substantially reduce feelings of swaying and
distortion, as their design is completely tailored to the individual based on the use of Free Form*
design technology. Unlike progressive design that is based on either the front surface or the back
surface of the lens, they realize a more comfortable field of vision and are even easier to wear.
Furthermore, in the case of coating technologies, Hoya is continuing to propose industry-leading
products in terms of anti-reflection and scratch resistance.
Besides developing lenses, Hoya also provides various kinds of innovative services by making
effective use of IT at eyeglass stores. These encompass not only promoting an understanding of
Hoya's technologies and products but also providing customer service, measurement and
product ordering to ensure that customers are quickly supplied with optimal lenses.
For the sake of the optimal field of vision that suits each customer, we are focusing our efforts on
innovating products and services on a daily basis.