Pentax 2013 Annual Report Download - page 37

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Business Overview
Copyright 2013 © HOYA CORPORATION
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Digital cameras are becoming a mature market.
Expectations regarding new market needs created by
safety and sensing are growing.
Optical Lenses and Optical Glass
Information Technology
The digital camera market, which is the main consumer of optical glass, continued to grow
strongly in the past. However, during the past several years there have been economic downturns
in European countries and the United States and clouds have begun to gather over the Chinese
market, which was driving economic growth. Consequently, shipment volume for compact digital
cameras has declined after peaking in 2008. Moreover, we believe that the market for single lens
reflex cameras, which expanded strongly during the past several years, is expected to ease back
from 2013, and its rate of growth will become moderate. The factors behind this include a move
away from compact digital cameras associated with the market penetration of smartphones and a
drop in demand for single-lens reflex cameras. Hoya's optical business has been adversely
affected by this trend in the digital camera market.
Nevertheless, digital cameras are likely to continue to
hold an important position in people's lives. Owing to
the expansion of emerging markets following on the
heels of China, worldwide demand is projected to
co ntinue. On a nothe r fron t, n eed s f or h ig he r
performance cameras and higher zoom power are
expected to require further technological innovation in
lenses. In order to reliably reflect such requirements in
products, Hoya intends to step up its efforts in the
development of technologies, including optical glass,
glass lenses, plastic lenses and lens units combining
glass lenses and plastic lenses, and overcome intense
market competition by responding to needs for higher
performance cameras with higher zoom power.
If we turn our attention to other markets than digital cameras, demand for security in the form of
surveillance cameras and car-mounted cameras is also projected to expand, and as demand for
high-precision lenses is expected to grow based on higher resolution and higher angles of view,
we are convinced that Hoya will continue to bring value to the society.