Pentax 2013 Annual Report Download - page 45

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Business Overview
Copyright 2013 © HOYA CORPORATION
1High growth expectation as medical device
for low-invasive medical treatment
Medical Endoscope
High levels of advancement in flexible
endoscopy technology, and market
growth, are anticipated.
Endoscopes are used not only to
accurately diagnose lesions but also
to take samples of mucous tissue
and enable direct treatment of
disease in a single series of steps.
Lifecare
This kind of treatment, which goes beyond observing the disease, is called "minimally
invasive medical procedure" and is replacing conventional laparotomy.
Flexible endoscopy not only minimizes the physical burden to the patient's body
resulting from medical practice but also reduces medical costs. It will provide valuable
assistance to many governments' initiatives in curtailing medical expenditures.
The market for flexible endoscopes is expected to increase by 7-8% a year.
Minimally invasive medical treatment is a promising medical procedure which not only minimizes
the burden to the patient's body but also reduces time and cost spent for medical treatment, by
enabling early detection and treatment. In addition to medically developed countries, emerging
countries such as China and India are facing the need to establish medical infrastructure
associated with their economic growth, and improve the people's quality of life (QOL). Against
this background, use of endoscopic diagnosis and treatment is projected to grow solidly.
Moreover, efforts at curtailing medical expenditures in many countries will further increase the
adoption of flexible endoscopes in medical practice as one of the ways to detect disease early
through physical checkup or to avoid adverse effects of the disease.