Pentax 2013 Annual Report Download - page 43

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Business Overview
Copyright 2013 © HOYA CORPORATION
1
Eyecity's sales are growing.
(Market shares in sales are estimated by Hoya)
Eyecity, Hoyas chain of contact lens specialty stores,
boasts the largest number of users in Japan*.
Contact Lenses and
Eyecity, a Chain
of Contact Lens
Specialty Stores
HOYA operates 200 Eyecity stores throughout Japan.
This chain of contact lens specialty stores has continued to achieve sales and profit
growth.
We aim to achieve differentiation from other competing stores through consulting-
based sales.
Furthermore, based on customers' opinions directly received from stores and market
research, we are developing and supplying Hoya's original high-value-added products
such as bifocal contact lenses and toric contact lenses.
Lifecare
In the domestic market, the number of people
wearing contact lenses is in decline due to the
impact of the low birth rate, but Eyecity has
continued to achieve sales and profit growth and
maintained high profitability as a retail business.
Since starting out as a retail business in 1973,
Eyecity has steadily increased the number of stores
mainly in urban areas, and as of June 2013, the
number has grown to more than 200 stores.
Eyecity will continue to accelerate new store
openings, continue to build a business model that
responds to market change, and further increase
its market share.
*Times-Current, Inc.: Survey on Actual Conditions Relating
to Contact Lens Stores (May 2013)