Pentax 2013 Annual Report Download - page 24

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Special Features for 2013 Potential of the Eyeglass Lens Business, a growth driver
Copyright 2013 © HOYA CORPORATION
In Febr uar y 2013, Hoya acquired
from Se iko Ep son eyegla s s le ns
deve lop ment a nd manu fac turi ng
business.
In June 2013, we also acquired 30%
shares of Seiko Optical Products
Co., Ltd., which sells Seiko brand
eyeglass lenses. We will promote
sales of the Seiko brand eyeglass
lenses in Japan and over seas by
putting those products on Hoya
s global manufacturing and sales
network.
We differentiate our products by
using our advanced technology,
such as the world-leading coating
technology and integrated double
surface progressive lens that has
been made possible by use of our
proprietary Free Form technology.
In our industry we were early to
shift our production overseas. We
also make efforts in development
of manufacturing technology in
order to improve productivity,
reduce material wastage,
adopt new low-cost materials,
and make other changes or
improvements. Through these
measures, we are dedicated to
maintaining the top-class cost
competitiveness in the industry.
We will be aggressive in
expanding business in emerging
countries which have high
growth potential, such as India
and China, and where Hoya's
presence is still low, such as
Russia, Eastern Europe, and
South America.
In Europe, the U.S., Japan,
Australia, and other developed
countries, market demand for
progressive lenses is expected
to grow due to aging of the
population. In addition, an
increasing usage of smartphones,
tablet PCs, and other mobile
devices is driving a growth in
demand for special surface
coating to help reduce blue light,
which is one of the reasons
that cause glare and flicker. We
plan to accelerate growth by
expanding sales in developed
markets of value-added products
such as those with that kind of
coating.
To provide a person with
corrective eyeglasses it is no
longer good enough to have an
eyeglass shop make precise
measurements of visual acuity. It
is also important to determine the
optimal eyeglass lens that fits the
lifestyle of the wearer. Hoya uses
the latest IT technology to enable
eyeglass shops to determine and
recommend the ideal lenses that
satisfy the specific needs of each
customer. This advance enables
improvement of customer
satisfaction.
We are also seeking M&A
opportunities, as it will help us
to achieve a speedy entry into
unexploited markets, establish or
expand networks, or strengthen
our presence in a market.