Pentax 2013 Annual Report Download - page 47

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Business Overview
Copyright 2013 © HOYA CORPORATION
3
4Target 10% annual growth in sales
A global operational structure promises response
to diverse needs and accelerates growth
Medical Endoscope
Lifecare
The endoscopy market is growing globally. We have established a global organization in order to
capture growth opportunities in China, India, and other high-growth emerging markets, in addition
to Europe and North America. Through efficient deployment of R&D, sales, and service bases
worldwide, and establishment of a system to provide innovative solutions that respond to diverse
needs in each country and region, we are intent on promoting our growth on a global scale.
Hoya aims to achieve 10% annual growth in sales and outperform market growth rates. In addition
to globalizing our organization, we have focused on strengthening our organization in all aspects
including research and development, quality and cost control, and after services in recent years.
This has resulted in establishing an efficient and strategic business structure. Going forward, by
further strengthening our alliances with medical professionals, we plan to speedily offer to the
market innovative products that use our proprietary technology, and other products that satisfy
diverse needs. Our goal is to expand our business in the globally expanding endoscopy market.