Logitech 2014 Annual Report Download - page 175

PC Keyboards & Desktops
Our retail PC Keyboard & Desktop category comprises PC keyboards and keyboard/mice combo products.
During fiscal year 2014, retail sales of PC Keyboards & Desktops increased 4% and units sold decreased 1%,
compared to fiscal year 2013. The sales increase was primarily due to sales increase in our corded and cordless
combo. Our best selling product in this category was the Wireless Touch Keyboard K400, which features an
integrated touchpad and has been popular for use in the living room. Retail sales of corded and cordless keyboards
decreased 17% and 5%, respectively, and units sold decreased 21% and 6%, respectively. Retail sales of corded and
cordless combos increased 3% and 7%, respectively, and units sold decreased 1% and increased 10%, respectively.
During fiscal year 2013, retail sales of PC Keyboards & Desktops increased 4% and units sold increased 1%,
compared to fiscal year 2012. Although this category was affected by the continued weakness in the global PC
market, we managed to achieve a modest retail sales increase due to continued development of new, innovative
products led by the Logitech Wireless Touch Keyboard K400, and from other products, including the Logitech
Washable Keyboard K310, Logitech Wireless Combo MK240, Logitech Bluetooth Illuminated Keyboard K810
and the Logitech Wireless Solar Keyboard for Mac. Retail sales of corded and cordless combos decreased 9% and
were consistent, respectively, and units sold decreased 7% and increased 4%, respectively. Retail sales of corded
and cordless keyboards decreased 5% and decreased 7%, respectively, and unit sales decreased 11% and were
consistent, respectively.
Audio-PC & Wearables
Our retail Audio-PC & Wearables category comprises PC speakers, PC headsets and in-ear headphones.
During fiscal year 2014, retail sales of Audio-PC decreased 13% and units sold decreased 17%, compared to
fiscal year 2013. The decrease was primarily due to decreases in PC speaker retail sales of 10% and units sold of
11%. These decreases reflect both a weakness in the overall market for new PCs and a market shift toward mobile
audio devices. Retail sales of our Wearables products declined 39%, as we phase out the headphone category.
During fiscal year 2013, retail sales of Audio-PC decreased 14% and units sold decreased 15%, compared to
fiscal year 2012. This was due to a decrease in PC speaker retail sales of 14% and unit sales decrease of 17% and
PC headset retail sales decrease of 8% and units sold decrease of 10%. These decreases reflect both weakness in
the overall market for new PCs and a market shift toward mobile audio devices.
Video
Our retail Video category comprises retail webcams and Unified Communications webcams.
During fiscal year 2014, retail sales of Video decreased 10% and units sold decreased 26%, compared to fiscal
year 2013. The decrease was primarily due to weakness in our consumer webcam product line, which decreased
17%, and which continued to be negatively impacted by the combination of market trends, including the popularity
of embedded webcams in mobile devices, and the overall weakness of the PC market. The decrease in our webcam
product line was concentrated in both the low-end and mid-end of the category. The decrease was partially offset
by strong growth in our high-end category, which increased 28%.
During fiscal year 2013, retail sales of Video decreased 22% and units sold decreased 27%, compared to
fiscal year 2012. The decrease was primarily due to weakness in our webcam product line, which decreased 26%,
and which continued to be negatively impacted by the combination of market trends, including the popularity of
embedded webcams in mobile devices, and the overall weakness of the PC market. We experienced strong growth
in the high-end category driven by the Logitech HD Pro Webcam C920, which offers full HD 1080p, and from the
Logitech BCC950 Conference Cam for the enterprise market.
ANNUAl REPORT
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