Konica Minolta 2009 Annual Report Download - page 5

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3
Genre-Top Strategy
W e pursue a genre-top strategy, in which we carefully and rationally determine
areas of growth through a process of selection and concentration and then focus our
management resources on fields in which we can predominate.
We have achieved a genre-top status in the area of color MFPs by concentrating
management resources on the European and U.S. markets, which are leading the drive
toward color. Also in production printing, which is heralded as a growth market, we
adopted the market-in approach of commercializing products in response to customers’
needs. Through this method and by taking advantage of our strength in industry-leading
polymerized toner, we have earned a top position in the light production market.
In the optics business, our strengths lie in the advanced technical and manufacturing
expertise that enables us to produce leading-edge products to customer specifications.
By operating at the cutting edge of a market that is expected to grow, we have garnered
an overwhelming lead in optical pickup lenses for Blu-ray format. In addition, numerous
manufacturers use our VA-TAC films in the production of large-size LCD televisions.
MarketingPower
VA-TAC film
s
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used i
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l
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rr
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e
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size
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D televisi
o
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s
Marketing Power Our genre-top strategy calls for establishing a position as
the top brand in selected markets and business domains. Our success
has stemmed from analyzing market growth potential, customer
requirements, and our competitive
position. Focusing on market needs
has enabled us to deliver genre-
leading products and strengthen
our industry position.
P
roduction printin
g
M
M
F
P
C
omposition of liquid crystal panel
1
.
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olarizin
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lass plat
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3.
3.
or
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4.
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5.
TFT
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TFT
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rod
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6
.
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lass plat
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7.
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2
3
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4
7
5
6
T
AC l
m
P
VA
p
olarize
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VA TAC retardation lm/TAC lm
VA
-
TAC
retardation
lm/TAC
lm
4
s
h
ee
t
s
of
TAC lm are re
q
uired
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er 1 LCD
Back li
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