Konica Minolta 2009 Annual Report Download - page 16

Develop new businesses
Expand existing businesses
Strengthen existing businesses
Phase 3: Cultivate new businesses that can become
growth drivers and contribute to society
Phase 2: Create innovative customer value
Phase 1: Focus further on genre-top strategy
“simply BOLD”
Environment and
energy
Production
printing
Business
Technologies
Health, security,
and safety
Optical devices
Optics
Pursue courageous and daring ideas
14
Achieve Strong Growth
Reform the Corporate Culture
W e will attain strong, sustainable growth by implementing strategies in three phases.
In the first phase, we will focus further on our genre-top strategy to solidify our market dominance. In the second phase, we will
draw on our strong core technologies to broaden and deepen these businesses to create innovative customer value. In the third
phase, we will extend into growth markets that serve social needs, cultivating new businesses that support sustainable expansion.
W e aim to build a corporate culture in which we trigger a paradigm shift, a culture that enables us to overcome dramatic
swings in the business climate and drive strong ongoing growth.
We will cultivate self-motivated people worldwide who embrace new challenges, overhauling our human resources
systems and organizations and revamping management.
●
P
ush ahead in alliance with GE to commercialize new offerings in FY March 2011
E
xpand into medium- and heavy-duty segments and commercial printing
f
ield
●
Draw on the advantage o
f
industry-leading polymerized toner and our unique product planning
k
now-how to establish
g
enre-to
p
p
ositions in di
g
ital color
p
rintin
g
M
aintain top
g
roup positions in European and U.S. markets
●
I
n office MFPs, solidif
y
g
enre-to
p
p
osition in color models
●
I
n production printing, enter medium- and heavy-duty areas and commercial printing
f
ield
P
rovi
d
e new va
l
ue in
d
ia
g
nostics an
d
in
d
ustria
l
processes
●
C
reate s
y
stems and module businesses that a
pp
l
y
our
p
ro
p
rietar
y
o
p
tical sensin
g
technolo
g
ies
E
x
p
and into new areas other than in
f
ormation a
pp
liances
●
I
nte
g
rate core o
p
tics, ima
g
e
p
rocessin
g
, sensin
g
, and other technolo
g
ies and broaden a
pp
lications
o
ther than information a
pp
liance areas
Solidify an overwhelmin
g
position in the market and stren
g
then cost-competitiveness
●
I
n TA
C
films, maintain
p
ositions in existin
g
areas and create next-
g
eneration offerin
gs
●
I
n optical pickup lenses, rein
f
orce cost-competitiveness and maintain market dominanc
e
We will share this slogan among all Group employees, who will put it into
action to create a new corporate culture that can drive paradigm shifts.
Growth potential
We ask ourselves whether the business
is in an industry that has growth poten-
tial. To become a pillar that supports the
growth of Konica Minolta’s business,
the market itself must be expanding.
Overlaps with Konica
Minolta’s strengths
We determine whether the business over-
laps with Konica Minolta’s strengths.
Businesses in which we can take advan-
tage of our strengths correspond to areas
where we can be highly competitive.
Contributes to society
We consider whether the business
contributes to society and the advance-
ment of the human race. We believe
that this point is essential to being a
company that society needs.
Important considerations when evaluating new businesses