Konica Minolta 2009 Annual Report Download - page 24

K onica Minolta aims to contribute to a bright future for the
earth through its ceaseless commitment to technological
innovation.
While we have done much to reduce our environmental
footprint, we nevertheless recognize that it is crucial to
establish more strategic targets and to pursue these targets in
a multifaceted manner. These considerations prompted us to
formulate our Eco Vision 2050 in January 2009. The highest
priority of this plan is to fulfill our mission as a manufacturing
firm in contributing to the prevention of global warming. The pri-
mary target of this plan is to reduce CO2 emissions generated
through the life cycle of our products (from the procurement,
manufacturing, distribution, sales and service, product use, and
collection stages) by 80% compared to the FY March 2006 level
by 2050. As an interim milestone toward achieving this target,
we have created the Medium-Term Environmental Plan 2015,
whose target is to achieve a 20% reduction in CO2 emissions
by March 2016.
The driving force that will empower us to contribute to
the prevention of global warming is innovation. Through such
technologies as OLED lighting, which is seen as the future of
lighting, we are striving to reduce our carbon footprint and
contribute to the prevention of global warming through the
creation of technologies that not only slash power consumption,
but even create energy itself.
Please visit the following websites for details of our environmental and
CSR activities:
Environment: http://www.konicaminolta.com/about/environment/index.html
CSR: http://www.konicaminolta.com/about/csr/index.html
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Corporate Social Responsibility (CSR)
W e have accumulated a number of outstanding core technolo-
gies over the years in the materials, optical, nano-fabrication,
and imaging fields. We employ these capabilities to supply
innovative imaging products and services.
We combine our business and intellectual property strategies
in an active patent filing program. In FY March 2009, we made
3,645 applications, including those based on Japanese
regulations and the Patent Cooperation Treaty.
The proportion of published patents in basic and advanced
technologies accounted for 18% of our total for the year under
Intellectual Property
review. We are continuing to apply for patents to support our
white-light-emitting OLED and other businesses.
We strategically submit patent applications in technologies
that are central to our genre-top strategy. We have been quick
to secure patent rights in Japan and abroad, contributing to our
business progress. As a result of this approach, the Business
Technologies and Optics segments, which are central to our
genre-top strategy, together accounted for 71% of our patent
applications in FY March 2009.
100
80
60
40
20
0
Reduction in CO2 Emissions
(%)
March
2006
March
2016
2050
Product use
Reduction by
80% from FY March
2006 level by 2050
Reduction by
20% from FY March
2006 level by March 2016
Manufacturing
Procurement,
distribution,
sales and service,
and collection