Konica Minolta 2009 Annual Report Download - page 18

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Overview
I n keeping with the basic policies of our genre-top strategy, we
have focused on raising sales of our core range of color MFPs
and production printing models with particularly strong demand
potential. In April 2008, in production printing, we concluded
an alliance with Océ of the Netherlands that centers on the
joint supply of existing products as well as the development of
future products, in order to accelerate our genre-top strategy.
We also acquired DOIC to boost marketing of office MFPs in
the United States.
In FY March 2009, we enhanced the competitiveness of our
general office color MFPs in the middle-to-low speed range by
launching the bizhub C200, a strategic model that outputs 20 color
pages per minute. We increased unit sales of color MFPs. This
achievement owed to concerted efforts in Europe, where our sales
operations are particularly strong, and contributions from Asian and
other emerging markets, where demand potential is high.
We strove to raise sales of production printing models by launch-
ing new color models while reinforcing our monochrome lineup.
New high-speed color machines included the bizhub PRO C5501
and the bizhub PRO C6501, which dramatically improve image
quality and durability. Another was the bizhub PRO C65hc, the first
in the industry to employ our proprietary High Chroma Toner. We
augmented our lineup of the high-speed monochrome models with
three models resulting from our alliance with Océ. These systems
can output 160 to 250 double-sided pages per minute.
In the laser printer segment, we focused on raising sales for
general offices, where we anticipate growth in output volume. We
introduced several high-value-added color MFPs that proved very
popular and increased overall unit sales of color laser printers.
MFP sales slowed from the third quarter, as companies
constrained investments and experienced credit crunches amid
a global recession that began in the second half of the year. Sales
also suffered from the yen’s surge.
Business Technologies sales thus declined 11.0% in FY March
2009, to ¥623.7 billion. Operating income fell 41.7%, to ¥52.6
billion, reflecting a unit sales downturn from the third quarter and
lower margins because of the stronger yen.
Outlook
I n color MFPs for general offices, we will pursue
stable growth and profitability by augmenting our
lineup to enhance competitiveness, strengthening
marketing, and slashing costs.
In the growth field of production printing, we are
expanding from low- into medium- and high-volume
printing. We also plan to extend our offerings into the
areas of printing in the corporations’ central repro-
graphic departments as well as commercial printing.
We will step up our genre-top strategy in all aspects
of our Business Technologies business.
Net Sales
(Billions of Yen) (Billions of Yen)
623.7
564.8 606.7
658.7 701.0
52.6
10.7
12.1
12.9
8.4
55.8 65.1
80.0
90.1
Operating Income and
Operating Income Ratio
200720062005 2008 2009 200720062005 2008 2009
9.9
Operating income
Operating income ratio (%)
Business
Technologies
All in one printer
magicolor 4690MF
Color MFP for general
office bizhub C200
New model of
production printing
bizhub PRO C65hc
that employs High
Chroma Toner