Konica Minolta 2003 Annual Report Download - page 6

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Interview w ith the M anagem ent
KONICA M INOLTA HOLDINGS, INC. 2 0 0 3
Pag e 4
Q. Please tell us how the management integration between
Konica and Minolta came about.
A. The business environment in which we find ourselves today is
undergoing tremendous change on a global scale. We can group
these changes into three major categories. The first of these is
technological change. Advances in digitization and networking are
rapidly expanding the range of product development, and
demanding ever-higher levels of engineering ability. Extensive
operating resources are necessary to outdo one’s competitors
and ensure a position of competitive advantage. The second such
change is in the marketplace. Image information, a major business
field and growth area for Konica and Minolta, is expanding
steadily. On the other hand, customers are making increasingly
diverse demands, and we must further improve our
competitiveness if we are to meet these various needs, and thus,
ensure a top position in this field. The third change is in
competition. At present, competition is intensifying on a global
level, not only within all industries, but also between different
industries as well. Major players are vying for the top spot in all of
these business fields, and the time is coming when only the top
companies in any given business field will survive. Amid these
factors, and a strong awareness of impending crisis, we have
thought long and hard about how to remain vital, eventually
reaching the conclusion that a strategic alliance was essential to
doing so.