Konica Minolta 2003 Annual Report Download - page 14

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KONICA M INOLTA HOLDINGS, INC. 2 0 0 3
Pag e 12
Business Strateg y
Image Information
Business
The image information business is the largest business of the Group. The principal area of
business is in the field of input and output devices focusing on color multifunctional
peripherals (MFPs), laser printers (LBPs), and image information-related software, systems,
and services. By combining the strengths of Konica and Minolta, the new company will work
to create optimal environments for corporate customers, delivering network document
solutions, and supporting the communication and information sharing requirements of
business users.
Realizing that our business currently occupies the fourth position in global markets, we
will strive to enhance our competitiveness in solutions and systems, in addition to the
expansion of our business scale. To this end, the goal of the new integrated company is to
maximize the strengths of Konica and Minolta, bolster competitiveness in its core
competencies based on a selective concentration strategy, and establish a leading position
in specified genres.
In more specific terms, the new company will allocate management resources in the
segments of color MFPs, LBPs, and medium- and high-speed digital MFPs, in an effort to
achieve the top position in office color MFPs and LBPs, near-print devices, print-on-demand
(POD), and in polymerized toner.
In the office color MFP and LBP market, the shift from monochrome to color is advancing
steadily, and prompting expectations of significant market growth. Minolta in particular was
early in putting emphasis on color MFPs and LBPs as a core business, and its color LBPs
have acquired the second position* in the global market including its OEM business. A
notable success was the release in September 2002 of a principal A4/letter size color LBP,
which has been recognized for its compactness, cost performance, and image quality. In this
business, we will expand sales by strengthening marketing capabilities, as made possible by
the management integration. In medium- and high-speed digital MFPs, the new company will
focus on the near-print, print-on-demand (POD), and book-on-demand markets. As
digitization advances in the office environment, IT administrators, whose principal criterion is
DiALTA Color CF3102
magicolor 2300DL
*Statistics for fiscal 2002 (IDC Japan—Printer Tracker 4th Quarter 2002)