Konica Minolta 2003 Annual Report Download - page 15

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KONICA M INOLTA HOLDINGS, INC. 2 0 0 3
Pag e 13
print quality, have begun to initiate purchasing control. Konica’s medium- and high-speed
devices have established a reputation with IT administrators for quality and reliability. In
leveraging this acclaim, the new company will nurture new markets through an enhanced
marketing structure, and innovative solutions that address the network and advanced needs
of IT technology.
As the trend toward digitization and colorization in image information products advances,
Konica’s proprietary polymerization toner assumes a more critical position in this business.
By reducing the size and standardizing the shape of toner particles, minute lines, characters,
photos, illustrations, and half-tones can be reproduced with greater precision and richness.
Konica and Minolta have collaborated in this business since December 2000, and the new
integrated company will continue to strengthen its consumable supplies business focusing
on the polymerization toner. Due to the high technical expertise required to develop a
polymerization toner, this product affords us a measure of protection against competing
products whereas the conventional pulverized toner is affected by rival brands. Thus, we
anticipate stable consumables sales growth in line with new product introduction.
This largest business of the new integrated company provides a number of scale merits.
First, it accelerates product development and maximizes efficiencies as well as allows the
concentrated allocation of management resources in solutions and systems that are our
priority domains. Second, it allows the Group to produce a lineup of high-quality, low-cost
products comparable with those of our competitors.
On the marketing side, in ensuring that both companies’ global networks are
strengthened and effectively coordinated, the Group will work to expand its businesses in
worldwide markets, as well as focus on cultivating new opportunities in vertical and near-print
markets.
In order to further complement and enhance development, production, and sales, the
group will also actively pursue future business alliances with other companies.
>
Sitios 7165
The No. 2 Plant of Konica Minolta Supplies
Manufacturing Co., Ltd. was completed in May 2003
to increase production of polymerized toner to meet
growing demand.
Conventional toner (left) produced by the pulverizing method and the
new-generation polymerization toner.