Konica Minolta 2003 Annual Report Download - page 11

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KONICA M INOLTA HOLDINGS, INC. 2 0 0 3
Pag e 9
optical, image evaluation, and precision engineering technologies,
we will further increase the competitiveness of our optical pickup
lenses and microcamera units, which generate substantial revenue
for the Group. At the same time, we intend to enlarge the scope of
the optics business, expanding and advancing it to achieve the
top share of its market and a position that our rivals cannot easily
erode. We will also maintain our proactive stance of prioritizing
investments for electronic materials, chief among these being TAC
film for LCD polarizing plates, with the aim of expanding our
business operations in the display materials sector.
Q. Please outline your strategy for the camera and the photo
imaging businesses.
A. The first stage for both of these businesses will be to build a
structure that responds to our customers’ demands, by integrating
the sales networks and completing product lines, providing
everything from cameras to color film to photographic paper. In
parallel with this, we will also put efforts into offering products and
services in the form of a single system, from input to output, and,
taking ubiquitous imaging as our watchwords, build new products
and business models capable of responding to the diverse
demands of our customers. With digital cameras at the core of its
business, the camera business will strive for improved operating
efficiency and increased revenues. It will concentrate on highly
profitable segments, using product differentiation to achieve its
Expansion of existing categories
Office Equipment
Color MFPs & LBPs
High-Speed Digital
Machines
Networked Printing
Non-Electrographic Field
Horizontal Development of Cutting-edge
Tech nol ogies within the Group
Printing Market Establish
Print-on-
Demand
Business
Vertical Markets
(Real estate, healthcare,
education)
Expansion toward new business domains
Create
Next-Generation
Businesses
Expand Business Domains
Create New Markets & Demand
No. 1 position
in the category
Establish Consumables Business
Maximize copy volume
and print volume
Image Information Business Strategy
aim of obtaining the top market share in those segments. The
photo imaging business will put effort into creating and expanding
on new business in mature markets such as Japan, Europe, and
the U.S., while at the same time exploring untapped markets such
as Russia, Asia, and other regions where considerable growth and
opportunity are anticipated.
Q. What are your strategies for the medical and graphic
imaging business and the industrial instruments business?
A. As the market trend toward digital networks increases, the
medical and graphic imaging business will develop its ability in
digital input and output hardware, materials, and software systems
products, and its solutions business, including proactively pursuing
business overseas. The industrial instruments business will draw
on our accumulated optical technology to develop a full range of
high-value-added instruments that provide highly precise
measurements of such elements as color, light, temperature, and
shape, for a wide range of industrial sectors, including
photography and medicine, with the aim of securing stable
revenues.