Konica Minolta 2003 Annual Report Download - page 18

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KONICA M INOLTA HOLDINGS, INC. 2 0 0 3
Pag e 16
In delivering products and services that incorporate a scope expanding from input to output,
the photo imaging and camera businesses are expected to perform as key businesses as
well as the driving force for the new corporate group's brand image.
Our mainstay silver-halide color film and color paper business in the photo imaging field is
highly impacted by the worldwide expansion of digital cameras. In Japan, North America,
and Europe, which are categorized as mature markets, sales of color films have deteriorated.
Sales in Russia, China, India, and surrounding regions, on the other hand, have been
growing. The key issue facing the Group in this business is to establish new alternative
businesses in response to the decline in the color film market.
The Group follows a bipolar policy with regard to its color photo business, divided
between growth markets such as Russia, China, and India, and mature markets such as
Japan, North America, and Europe. In growth markets, the Group is active in allocating
management resources to strengthen marketing capabilities and to enhance
competitiveness. In mature markets, on the other hand, we are undertaking comprehensive
structural reform, building platforms that will ensure appropriate earnings, as well as working
to cultivate and strengthen new businesses including inkjet media and digital photo network
printing. Based on the bipolar strategy, we will strive to secure sustained business growth.
In the camera business, the Group will continue to introduce high-value-added products
with digital cameras placed as the core of the business.
Amid intensified competition in the digital camera market due to the participation of a
diverse number of manufactures, the Company is well recognized because of its unique
optical technology. It also possesses the potential power to produce competitive products as
evidenced in its digital camera with revolutionary folded optical zoom lens unit that is only
20mm thick. In addition to these competitive advantages, the global marketing network is a
significant factor in attaining a leading position in world markets.
We recognize that the expansion of our business scale, the increase of cost
competitiveness as well as the promotion of brand awareness are the key issues in achieving
our goal. We will enhance our earnings power and raise brand value by delivering not only
high-quality images, but also new compact, powerful, and stylish designs and in this manner,
differentiate ourselves from competitors and achieve the top position in each category.
Business Strateg y
Photo Imaging and
Camera Businesses
MINOLTA DYNAX 7 (left) and
Konica Color Centuria SUPER 400
MINOLTA DiMAGE Xt
The stylish DiMAGE Xt digital camera with
3×folded optical zoom lens
Konica R1 Super Digital Minilab System