Honda 2014 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2014 Honda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 62

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62

Japan
Honda’s consolidated unit sales of power product and other
businesses in Japan remained about the same as the previ-
ous fiscal year at 314 thousand units in fiscal year 2014.
This was mainly due to a decline in sales of portable power
generators which offset an increase in sales of OEM*
general-purpose engines and snow throwers.
* OEM (Original Equipment Manufacturer): refers to the manufacturers of products
and components sold under a third-party brand.
North America
Honda’s consolidated unit sales in North America increased
4.4% from the previous fiscal year to 2,718 thousand units
in fiscal year 2014. This was mainly attributable to an
increase in sales of OEM engines which offset a decline in
sales of portable power generators.
Europe
Honda’s consolidated unit sales in Europe increased 2.8%
from the previous fiscal year to 1,032 thousand units in
fiscal year 2014. This was mainly due to an increase in
sales of OEM engines which offset a decline in sales of lawn
mowers and snow throwers.
Asia
Honda’s consolidated unit sales in Asia decreased 4.6%
from the previous fiscal year to 1,500 thousand units in
fiscal year 2014. This was mainly attributable to a decline in
sales of OEM engines in Thailand and portable power
generators in India which offset an increase in sales of OEM
engines and pumps in China.
Other Regions
Honda’s consolidated unit sales in Other Regions (including
South America, the Middle East, Africa, Oceania and other
areas) decreased 18.2% from the previous fiscal year to
472 thousand units in fiscal year 2014.
This was mainly due to a decrease in sales of pumps
and OEM engines in the Middle East.
GX160
(Engine)
GP160
(Engine)
Honda Motor Co., Ltd. Annual Report 2014 21
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
Return to last
page opened
Go to
contents page