Honda 2014 Annual Report Download - page 17

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Asia
Total demand for motorcycles in Asia* declined around 1%
from the previous year to approximately 40,980 thousand
units in calendar year 2013.
Looking at market conditions by country, demand in
India increased roughly 3% from the previous fiscal year to
approximately 14,300 thousand units, while demand in
China decreased around 9% from the previous year to
approximately 11,510 thousand units. Indonesia saw
demand increase around 8% from the previous year to
approximately 7,740 thousand units, and Vietnam saw
demand decline roughly 13% to approximately 2,700
thousand units. Demand in Thailand declined around 9% to
approximately 1,930 thousand units.
Despite these circumstances, Honda’s consolidated unit
sales in Asia increased 11.4% from the previous fiscal year
to 7,858 thousand units in fiscal year 2014. This was due
mainly to brisk sales of the ACTIVA scooter and DREAM
Yuga small motorcycle, as well as the introduction of the
DREAM Neo small motorcycle, in India.
Honda’s consolidated unit sales do not include sales by
P.T. Astra Honda Motor in Indonesia, which is an affiliate
accounted for under the equity method. P.T. Astra Honda
Motor’s unit sales for fiscal year 2014 increased around
15% from the previous fiscal year to approximately 4,700
thousand units. This was due mainly to consumer senti-
ments improving in line with incomes rising in Indonesia.
* Based on Honda research: this only includes the following eight countries—
Thailand, Indonesia, Malaysia, the Philippines, Vietnam, India, Pakistan and China.
Other Regions
Total demand for motorcycles in Brazil*, the principal market
within Other Regions, declined roughly 7% from the previous
year to approximately 1,510 thousand units in calendar year
2013, mainly due to stricter lending standards for retail loans.
In Other Regions (including South America, the Middle
East, Africa, Oceania and other areas), Honda’s consoli-
dated unit sales increased 0.2% from the previous fiscal
year to 1,817 thousand units in fiscal year 2014, mainly
due to increased sales in South American countries other
than Brazil. This, however, was partly offset by a decline in
sales of small motorcycles such as the CG125 Fan and
CG150 Fan, due mainly to the negative effects from stricter
lending standards for retail loans in Brazil.
* Source: ABRACICLO (the Brazilian Association of Motorcycle, Moped, and
Bicycle Manufacturers)
ACTIVA
(India)
DREAM Yuga
(India)
Honda Motor Co., Ltd. Annual Report 2014 16
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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