Honda 2014 Annual Report Download - page 15

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226 276 166
1,817
14,536
Japan North
AmericaEurope Asia Other
Regions
226 276 166
1,817
7,858
Japan North
AmericaEurope Asia Other
Regions
600
1,200
1,800
010 11 12 13 14
4.0
8.0
12.0
0.0
(Fiscal years ended March 31)
Review of Operations
Motorcycle Business
Honda’s consolidated unit sales of motorcycles and all-terrain vehicles (ATVs) totaled 10,343 thousand units,
increased by 8.8% from the previous fiscal year, due mainly to an increase in consolidated unit sales in Asia.
In motorcycle business operations, revenue from sales to external customers increased 24.2%, to ¥1,663.6 billion
from the previous fiscal year, due mainly to increased consolidated unit sales and favorable foreign currency
translation effects. Operating income totaled ¥165.6 billion, an increase of 50.2% from the previous fiscal year,
due primarily to an increase in sales volume and model mix and favorable foreign currency effects, despite
increased SG&A and R&D expenses.
Japan
North America
Europe
Asia
Other Regions
Operating Margin
2013 2014 % change
Japan ¥ 72,949 ¥ 79,455 8.9%
North America 112,176 141,563 26.2
Europe 86,424 102,634 18.8
Asia 667,473 868,464 30.1
Other Regions 400,527 471,515 17.7
Total ¥1,339,549 ¥1,663,631 24.2%
*1 The total unit sales of completed products of Honda, its consolidated subsidiaries and
its affiliates accounted for under the equity method
*2 The total unit sales of completed products of Honda and its consolidated subsidiaries
Honda Group
Unit Sales*1 /
Consolidated
Unit Sales*2
(Thousands)
Net Sales
by Region
Yen (millions)
Yen (billions) (%)
2013 2014 2013 2014
500
1,500
2,000
010 11 12 13 14
50
150
1,000 100
200
0
Net Sales / Operating Income
Yen (billions)
Net Sales (left scale) Operating Income (right scale)
CRF250L
Honda Motor Co., Ltd. Annual Report 2014 14
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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