Honda 2014 Annual Report Download - page 2

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On the Cover: Fit (Japan model)
The all-new third generation Fit, which went on sale in September 2013 in Japan, once again sets the
global compact automobile benchmark. This all-new Fit features a completely redesigned powertrain and
body and offers a whole new level of interior comfort, fuel economy, styling and driving performance.
On the Profile: VEZEL (Japan model)
The VEZEL, which went on sale in December 2013 in Japan is a new vehicle that belongs to a new category
of automobiles that fuses together multifaceted values, including the dynamic qualities of an SUV, the
elegance of a coupe, the functionality of a minivan and excellent fuel economy, at a high level.
Corporate Profile Honda Motor Co., Ltd., operates under the basic principles of “Respect for the Individual” and “The Three
Joys”—expressed as “The Joy of Buying,” “The Joy of Selling” and “The Joy of Creating.” “Respect for the
Individual” reflects our desire to respect the unique character and ability of each individual person, trusting
each other as equal partners in order to do our best in every situation. Based on this, “The Three Joys”
express our belief and desire that each person working in or coming into contact with our company, directly
or through our products, should share a sense of joy through that experience.
In line with these basic principles, since its establishment in 1948, Honda has remained on the leading
edge by creating new value and providing products of the highest quality at a reasonable price, for world-
wide customer satisfaction. In addition, the Company has conducted its activities with a commitment to
protecting the environment and enhancing safety in a mobile society.
The Company has grown to become the world’s largest motorcycle manufacturer and one of the lead-
ing automakers. With a global network of 365* subsidiaries and 83* affiliates accounted for under the equity
method, Honda develops, manufactures and markets a wide variety of products to earn the Company an
outstanding reputation from customers worldwide.
* As of March 31, 2014
VEZEL
Honda Motor Co., Ltd. Annual Report 2014 01
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
4 Review of Operations
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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