Honda 2014 Annual Report Download - page 20

Asia
Total demand for automobiles in Asia decreased around
2% from the previous year to approximately 8,730 thousand
units*1 in the 2013 calendar year. This was mainly due to
the market shrinking as a consequence of a slowdown in
the economy in India and the backlash from a termination
of government subsidies in Thailand. Total demand for
automobiles in China increased roughly 14% from the previ-
ous year to approximately 21,980 thousand units*2.
Honda’s consolidated unit sales in Asia outside Japan
increased 1.1% from the previous fiscal year to 529 thou-
sand units in fiscal year 2014. This increase was mainly
attributable to strong sales of the Amaze and introduction
of the City in India, and a boost from the introduction of the
Honda MOBILIO in Indonesia.
Honda’s consolidated unit sales do not include unit sales
of Dongfeng Honda Automobile Co., Ltd. and Guangqi
Honda Automobile Co., Ltd., both of which are affiliates
accounted for under the equity method in China. That said,
unit sales in China increased 26.3% from the previous fiscal
year to 757 thousand units in fiscal year 2014. The increase
was mainly attributable to a full model change of the Accord
and introduction of the CRIDER and JADE models.
Honda’s unit production by consolidated subsidiaries in
Asia increased 2.0% from the previous fiscal year to 591
thousand units*3 in fiscal year 2014.
Meanwhile, unit production by Chinese equity-method
affiliates Dongfeng Honda Automobile Co., Ltd. and
Guangqi Honda Automobile Co., Ltd. increased 29.8%
from the previous fiscal year to 764 thousand units in fiscal
year 2014.
Honda Malaysia SDN BHD, a consolidated subsidiary in
Malaysia, built a second production line with an annual
capacity of 50 thousand units. This line went into operation
in October 2013.
In addition, P.T. Honda Prospect Motor, a consolidated
subsidiary in Indonesia, constructed a new automobile plant
with an annual production capacity of 120 thousand units
that went into operation in January 2014.
Moreover, Honda Cars India Ltd., a consolidated sub-
sidiary in India, constructed a new automobile plant with an
annual production capacity of 120 thousand units that went
into operation in February 2014.
*1 The total is based on Honda research and includes the following 10 countries:
Thailand, Indonesia, Malaysia, the Philippines, Vietnam, Singapore, Taiwan,
South Korea, India and Pakistan.
*2 Source: China Association of Automobile Manufacturers
*3 The total includes the following nine countries: China, Thailand, Indonesia,
Malaysia, the Philippines, Vietnam, Taiwan, India and Pakistan.
Other Regions
Total industry demand for automobiles in Brazil*, one of the
principal markets among the Other Regions, decreased
around 1% to approximately 3,570 thousand units in calen-
dar year 2013.
In Other Regions (including South America, the Middle
East, Africa, Oceania and other areas), Honda’s consoli-
dated unit sales decreased 1.7% from the previous fiscal
year to 293 thousand units in fiscal year 2014. This result
was due to a decrease in sales mainly in Australia, which
were partly offset by increased sales of the Civic and other
models mainly in Brazil.
On the production front, Honda’s unit production in
Brazil increased 0.3% from the previous fiscal year to 136
thousand units in fiscal year 2014.
* Source: ANFAVEA (Associação Nacional dos Fabricantes de Veiculos Automo-
tores (the Brazilian Automobile Association)) Includes passenger cars and light
commercial vehicles.
City (India)
Honda Motor Co., Ltd. Annual Report 2014 19
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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