Honda 2014 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2014 Honda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 62

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62

Japan
Total industry demand for motorcycles in Japan* was
approximately 470 thousand units in fiscal year 2014, an
increase of roughly 7% from the previous fiscal year. This
was attributable to an increase in sales of scooters and
small to lightweight motorcycles, with engines ranging from
50cc to 250cc, due mainly to a spike in demand ahead of
an increase in Japan’s consumption tax rate. Honda’s con-
solidated unit sales in Japan were 226 thousand units in
fiscal year 2014, up 4.1% from the previous fiscal year,
owing to the launch of models such as the DUNK 50cc
scooter and the GROM sporty motorcycle.
* Source: JAMA (Japan Automobile Manufacturers Association)
North America
Total demand for motorcycles and all-terrain vehicles (ATVs)
in the United States*, the principal market within North
America, increased approximately 1% from the previous
year to approximately 690 thousand units in calendar year
2013. Unit sales growth reflected an improvement in con-
sumer sentiment in line with falling unemployment rates.
Under these circumstances, Honda’s consolidated unit
sales in North America increased 10.4% from the previous
fiscal year to 276 thousand units in fiscal year 2014, mainly
due to steady sales of models such as the CB500 series of
middleweight road machines and the CRF250L on/off-road
model, as well as favorable effects from the introductions of
the all new sporty model, GROM and full model changes of
utility ATVs such as FourTrax Rancher 4x4 ES and FourTrax
Foreman 4x4 in the United States.
* Source: MIC (Motorcycle Industry Council)
Europe
Total demand for motorcycles in Europe* declined around
11% from the previous fiscal year, to approximately 690
thousand units in calendar year 2013. Weak consumer
sentiment due to continually high unemployment rates
adversely affected demand.
Under these circumstances, Honda’s consolidated unit
sales in Europe decreased 7.3% from the previous fiscal
year to 166 thousand units in fiscal year 2014, mainly
reflecting the lackluster market as a whole. This was despite
brisk sales of the CB500 series of middleweight road
machines, and a positive impact from the introduction of
the sporty MSX125 model.
* Based on Honda research: this only includes the following 10 countries—the
United Kingdom, Germany, France, Italy, Spain, Switzerland, Portugal, the
Netherlands, Belgium and Austria.
GROM
(Japan)
FourTrax Rancher 4x4 ES
(North America)
Honda Motor Co., Ltd. Annual Report 2014 15
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
Return to last
page opened
Go to
contents page