Haier 2009 Annual Report Download - page 4
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HAIER ELECTRONICS GROUP CO., LTD ANNUAL REPORT 2009
2
Corporate Profile and Recent Development 企業簡介及近期發展
競 合 相 贏
Cooperation – Competition brings along Win-Win
Corporate Profile
Haier Electronics Group Co., Ltd. (Stock code: 01169) (the “Company”),
a subsidiary of Haier Group, is listed on the Main Board of The Stock
Exchange of Hong Kong Limited. The Company and its subsidiaries
(the “Group”) are principally engaged in the research, development,
production and sale of washing machines and water heaters under the
brand name of “Haier”.
Founded in 1984, Haier Group is headquartered in Qingdao, Shangdong
Province, the PRC and is today one of the world’s leading white goods
home appliance manufacturers. The products of Haier Group are now
sold in over 100 countries. In October 2009, Fortune Magazine published
2009 “China’s Most Admired Companies”, Haier ranks the first.
Recent Development
The Group will continue to leverage on the favourable national policies
of “Rural Area Subsidized Electrical Appliances Purchase Policy” and
“Home Appliances Replacement Policy” to explore the inherent potential
of 3rd and 4th tier markets, expand the networks of marketing, logistics
and service, and further strengthen the penetration to these markets
by expanding into counties, towns, villages. In addition, amidst the
highly competitive business environment, the Group will consistently
make improvement and continue to create immense value for customers
by providing quality, cost-efficient and thoughtful products with its
innovative research and development, tailored designs and effective
operational strategies.
01169
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