Haier 2009 Annual Report Download - page 25
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BUSINESS REVIEW 業務回顧
海爾電器集團有限公司 23
During the year, the Group also implemented various measures including
the continuous application of the make-to-order policy to maintain
healthy cash flow, and made aggressive efforts to promote cash billing
in the 3rd and 4th tier markets, increased the frequency of customers’
billing to raise the percentage of cash billing by customers, improved
the efficiency of order payments and facilitated the integration between
logistics and product departments to enhance distribution efficiency. The
Group’s cash and cash equivalents increased from RMB613 million in 2008
to RMB1,295 million in 2009 representing an increase of 111.3%.
Washing Machine Business
The Group’s washing machine business comprises the manufacture
and sale of top loading and front loading washing machines, which
in aggregate accounted for approximately 80% of the Group’s total
revenue for 2009 (2008: 80%). Revenue from washing machine business
increased by 13.1% from RMB8,121 million in 2008 to RMB9,185
million in 2009.
According to the data of Euromonitor, the sales volume of washing
machines totaled 99.77 million worldwide in 2009, representing a
decrease of 2.97% from 102.82 million in 2008, while the sales of the
Group’s washing machines increased significantly in 2009. The Group’s
washing machine business accounted for 8.4% of the market share
of the sales of worldwide washing machine brands in 2009, ranking
first in the world, mainly attributable to the decline in sales in the
global washing machine market, the ongoing growth in China’s washing
machine market, and the Group’s largest share in the Chinese washing
machine market.
613,000,000
1,295,000,000111.3%
80%
80%
8,121,000,00013.1%
9,185,000,000
Euromonitor
9,977
10,2822.97%
8.4%