Haier 2009 Annual Report Download - page 28
Download and view the complete annual report
Please find page 28 of the 2009 Haier annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18 -
19 -
20 -
21 -
22 -
23 -
24 -
25 -
26 -
27 -
28 -
29 -
30 -
31 -
32 -
33 -
34 -
35 -
36 -
37 -
38 -
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
 |
 |
FINANCIAL REVIEW 財務回顧
HAIER ELECTRONICS GROUP CO., LTD ANNUAL REPORT 2009
26
Sales and Distribution Costs, Administrative
Expenses and Other Expenses
During the year, the percentage of total costs to revenue ratio declined
as compared to 2008 after the Group had taken various measures such
as optimization of business process, improvement of organizational
efficiency and cost control. Among these costs, the sales and distribution
cost to revenue ratio during the year was the same as 2008, while the
administrative expenses to revenue ratio decreased by 1.8% as compared
to 2008. The sales and distribution cost to revenue ratio approximately
the same as compared to 2008 mainly due to the ongoing efforts
to strengthen brand marketing commitment in overseas markets, the
expansion of the establishment of the network in the domestic 3rd
and 4th tier markets and the marketing commitment so as to enhance
the brand and market competitiveness. Meanwhile, the percentage of
transportation costs to revenue ratio declined over 2008 as a result of
the optimization of the supply chain. The percentage of administrative
expenses in revenue declined over 2008 due to the maturing of the
Group’s ERP information system setup so that financial commitment to
the system declined substantially during the year as compared to 2008;
office expenses, rental expenses and related administrative expenses
dropped as well due to the higher operating efficiency based on its
process reengineering.
Liquidity And Financial Resources
The Group has been presenting the consolidated financial statements in
Hong Kong dollar. Since most of the revenue and operation of the Group
is derived from Mainland China, coupled by the increasing variations
in the exchange rates of Hong Kong dollar and Renminbi, it is more
meaningful to reflect the Company's real operating status by presenting
the financial statements in Renminbi than in Hong Kong dollar. As a
result, the exchange fluctuation reserve has been restated from HK$189
million to RMB12 million as at 31 December 2008. Accordingly, all
directors have unanimously approved that the consolidated financial
statements will be presented in Renminbi from 19 August 2009.
1.8%
ERP
189,000,000
12,000,000