Haier 2009 Annual Report Download - page 14
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CHAIRMAN’S LETTER 主席函件
HAIER ELECTRONICS GROUP CO., LTD ANNUAL REPORT 2009
12
Outlook (Cont’d)
With respect to organizational structure, we will explore and build a
customer-centered autonomous units system. The so-called autonomous
unit refers to the line managers and staff members making decision
from the intrinsic driving force to create value for customers rather
than receiving instructions from their superiors. Thus, most front-line
staff who have the most information can quickly respond to customers’
demand and drive the organization to operate effectively to respond to
our customers’ demands and create customer’s value. Our target is that
all staff members become their CEOs, who possess their own market,
meet clients directly and make autonomous decisions to realise their
individual values, as to cultivate the Group’s corporate culture of win-win
relationship between the enterprise, the client and the staff members.
Of course, we still have much work to do to really build such an ideal
organizational system.
With respect to financial management, we will consistently focus on
cash flow generation and working capital management. Meanwhile, the
Group will continue to implement a series of reform measures, such as
production and procurement according to market orders, accurate market
order forecasting and modular production, to continuously improve cash
flows. A strong cash flow status not only helps the Group expand its
existing business successfully in a volatile business environment, and
also allows the Group to have the flexibility to invest in the business
inorganically.
CEO