Haier 2008 Annual Report Download - page 4

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Annual Report 2008
二零零八年年報
海爾電器集團有限公司
Haier Electronics Group Co., Ltd
2
Corporate Profile and Recent Development
企業簡介及近期發展
Invent • living Standard
研發 • 創造品味生活
Corporate Profile
Haier Electronics Group Co., Ltd. (Stock code: 01169) (the “Company”),
a subsidiary of Haier Group, is listed on the Main Board of The Stock
Exchange of Hong Kong Limited. The Company and its subsidiaries
(the “Group”) are principally engaged in the research, development,
production and sale of washing machines and water heaters under the
brand name of “Haier”.
Founded in 1984, Haier Group is headquartered in Qingdao, Shangdong
Province, the PRC and is today one of the world’s leading white goods
home appliance manufacturers. The products of Haier Group are now
sold in over 100 countries. Haier ranked the thirteen among “Global 600
Most Prestigious Enterprises” in 2008 released on the website of Forbes
by the New York Reputation Institute. Haier is also an official sponsor of
the 2008 Beijing Olympic Games for white goods home appliances.
Recent Development
In 2008, under the implementation of “Rural Area Subsidized Electrical
Appliances Purchase Policy”, the Group consolidated its leading position
in the white goods home appliance market which 15 models of Haier
washing machines had been approved. Through having a perfect sales
network, accelerated logistic development and provision of comprehensive
after-sales services in the 3rd and 4th tier cities, the Group expects its
competitiveness will be sharpened. The Group is confident that the
start of the “Rural Area Subsidized Electrical Appliance Purchase Policy”
in all provinces over China will definitely bring a positive effect to the
Group.
企業簡介
海爾電器集團有限公司（股份代號：01169）（「本公
司」）為海爾集團旗下一家在香港聯合交易所有限公
司主板上市之附屬公司。目前本公司及其附屬公司
（「本集團」）之主要業務為研究、開發、生產及銷售
以「海爾」為品牌名稱之洗衣機及熱水器。
海爾集團於一九八四年創辦，其總部位於中國山東
省青島市，現時為全球白色家電製造商的龍頭之
一。海爾集團旗下產品目前銷往全球逾100個國家。
海爾於二零零八年《福布斯》網站公佈由紐約諮詢機
構聲譽研究所評出的「全球最具聲望大企業600強」中
高居第十三位。海爾亦為二零零八年北京奧運會白
色家電之指定贊助商。
近期發展
於二零零八年，在全國實施「家電下鄉」中，本集團
於白色家電市場獨佔龍頭，海爾洗衣機中已有十五
個型號中標。本集團預期透過於第三、四線城市擁
有完善的銷售網絡、大力發展物流並提供完善的售
後服務以增強本集團的競爭力。本集團深信「家電下
鄉」在全國各省啟動後，將可為本集團帶來非常正面
的影響。
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