Haier 2008 Annual Report Download - page 22

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Annual Report 2008
二零零八年年報
海爾電器集團有限公司
Haier Electronics Group Co., Ltd
20
Financial Review
財務回顧
As a whole, Haier’s global brand strategy substantially enhanced the
Group’s brand image and customers’ awareness of the Group’s products.
The Group has also successfully demonstrated its image of being at the
technological forefront of the industry. The Group will continue to enhance
its competitiveness by focusing on developing research and development
capabilities so as to bring more diversified products with value-added
features to the market to improve profit margin. The potential growth
in the domestic rural market and that of the international emerging
markets are expected to be new drivers of performance.
Prospects
In this challenging environment, the Group is closely monitoring the
adverse impacts brought by the global economic downturn. The Group is
also undertaking effective measures to enhance operational efficiency and
maintain strong financial position with the aim to cope with unforeseen
events in the market. In addition to its successful marketing strategies
and diverse product mix, the Group is adopting further actions to expand
its share in the domestic markets, increase recognition from worldwide
and proactively penetrate into the international emerging markets such
as Russia and India. Meanwhile, the Group will increase its effort to
the research and development of environmentally-friendly and energy-
efficient products such as solar power water heaters which achieved
world-class technological level.
整體而言，海爾之全球化品牌戰略使本集團之品牌
形象和產品知名度得以大大提高。本集團亦成功樹
立其在業內科技領先之形象。本集團將繼續透過專
注提升研發能力，為市場提供更多具高附加值功能
之多樣化產品以提高其競爭力。國內農村市場和國
際新興市場之增長潛力，預期將成為本集團業績提
升之新動力。
展望
在現時充滿挑戰之環境下，本集團將密切關注和應
對環球經濟低迷帶來之不利影響。本集團亦採取有
效之措施，以提升其營運效率並保持穩健的財務狀
況，應對市場上不可預見之事態。除成功之市場營
銷策略和多元化之產品組合外，本集團正採取進一
步行動，以擴展國內之市場份額，並增強全球知名
度，積極拓展俄羅斯及印度等新興國際市場。與此
同時，本集團將加強研發節能環保之產品，包括達
世界級技術水平之太陽能熱水器等。
Haier Electrical
Appliances deliver
to rural areas
家電下鄉
Haier’s laundry in
Beijing Olympic Village
海爾在北京奧運村之洗衣房
56432.17b!Gjo!Sfwjfx/joee!!!3156432.17b!Gjo!Sfwjfx/joee!!!31 33050311:!!!5;32;6633050311:!!!5;32;66