HSBC 2015 Annual Report Download - page 18

Business synergies revenue
($bn)
11.6
11.0
2015
2014
Delivering our network
to customers
Business synergies
Delivering the whole of HSBC
By providing a wide range of product
capabilities and resources, we bring
additional benefits to customers and
efficiencies to the Group. Our global
businesses work together to offer tailored
solutions to the various client segments
we serve across the Group with a higher
level of performance and greater ease
of use.
For example, we can provide Markets
products to small businesses as well as
large multinational companies. We insure
risks for individuals and corporations alike.
We aim to develop long-term relationships
that lead to us supplying products
and services from across our global
businesses. Many of our private banking
clients, for example, own companies
that are Commercial Banking or Global
Banking and Markets (‘GB&M’) clients.
By sharing knowledge and expertise,
our businesses continuously enhance
our capabilities and operations.
In 2015, business synergy revenue
were equivalent to 19% of total revenue
for the Group. We grew revenue across
the majority of the cross-business
synergies we track, including a 7%
increase in revenue from Payments
and Cash Management (‘PCM’) products
sold to GB&M customers.
Services around the world
Engaging in the global economy
The value of our international network
comes from our connections to the
people and companies that drive
economic activity. We provide products
and services to meet diverse financial
needs – from purchasing a music
download to financing the construction of
an international airport. Our relationships
reflect the geographic reach of our
network and the range of customers
we support. For further details on our
global businesses, see pages 28 to 31.
Our network of clients enables us to
have greater insight into trade and capital
flows across supply chains. When
we bank clients on both sides of a
transaction, we can help them overcome
obstacles and manage risk and liquidity
costs more effectively. We are uniquely
positioned to be the bridge between
customers, both large and small,
around the world.
We develop our products and services
to be globally consistent and to represent
the highest standards across all of our
markets. This allows us to serve our
clients efficiently and in a consistent
way wherever we serve them.
Business synergies
(equivalent % of total reported revenue 2015)
19%
‘ Our relationships reflect
the geographic reach
of our network’
HSBC HOLDINGS PLC
16
Strategic Report