Columbia Sportswear 2013 Annual Report Download - page 7

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3
Products
We provide high quality apparel, footwear, accessories and equipment for use in a wide range of outdoor activities by
men, women and youth, designed to keep consumers warm or cool, dry and protected. A large percentage of our products
are also worn for casual or leisure purposes. The durability and functionality of our products make them ideal for a wide
range of outdoor activities. Our products serve a broad range of consumers, including elite skiers and mountain climbers,
winter outdoor enthusiasts, hunting and fishing enthusiasts, top endurance trail runners and outdoor-inspired consumers.
We also market licensed collegiate apparel and accessories under our Columbia brand.
We develop and manage our merchandise in two principal categories: (1) apparel, accessories and equipment and (2)
footwear. The following table presents the net sales and approximate percentages of net sales attributable to each of our
principal product categories for each of the last three years ended December 31 (dollars in millions).
2013 2012 2011
Net Sales % of Sales Net Sales % of Sales Net Sales % of Sales
Apparel, accessories and
equipment. . . . . . . . . . . . . . . . . $ 1,374.6 81.6% $ 1,347.0 80.7% $ 1,334.9 78.8%
Footwear . . . . . . . . . . . . . . . . . . . 310.4 18.4 322.6 19.3 359.1 21.2
Total. . . . . . . . . . . . . . . . . . $ 1,685.0 100.0% $ 1,669.6 100.0% $ 1,694.0 100.0%
Apparel, accessories and equipment
We design, develop, market and distribute apparel, accessories and equipment for men, women and youth under our
Columbia and Mountain Hardwear brands. Our products incorporate the cumulative design, fabrication, fit and construction
technologies that we have pioneered over several decades and that we continue to innovate. Our apparel, accessories and
equipment are designed to be used during a wide variety of outdoor activities, such as skiing, snowboarding, hiking, climbing,
mountaineering, camping, hunting, fishing, trail running, water sports and adventure travel.
Footwear
We design, develop, market and distribute footwear products for men and women under our Columbia, Sorel and
Montrail brands and for youth under our Columbia and Sorel brands. Our footwear products seek to address the needs of
outdoor consumers who participate in activities that typically involve challenging or unusual terrain in a variety of weather
and trail conditions. Our footwear products include durable, lightweight hiking boots, trail running shoes, rugged cold
weather boots for activities on snow and ice, sandals for use in amphibious activities, and casual shoes for everyday use.
Our Sorel brand primarily offers premium cold weather footwear for men, women and youth, with an increasing focus on
young, fashion-conscious female consumers.
Product Design and Innovation
We are committed to designing innovative and functional products for consumers who participate in a wide range of
outdoor activities, enabling them to enjoy those activities longer and in greater comfort by keeping them warm or cool, dry
and protected. We also place significant value on product design and fit (the overall appearance and image of our products)
that, along with technical performance features, distinguish our products in the marketplace.
Our research and development efforts are led by an internal team of specialists who work closely with independent
suppliers to develop innovative technologies and products that provide the unique performance benefits needed by consumers
during outdoor activities. We have established working relationships with specialists in the fields of chemistry, biochemistry,
engineering, industrial design, materials research, graphic design, electronics and related fields. We utilize these
relationships, along with consumer feedback, to develop and test innovative performance products, processes, packaging
and displays. We believe that these efforts, coupled with our technical innovation efforts, represent key factors in the past
and future success of our products.
Intellectual Property
We own many trademarks, including Columbia Sportswear Company®, Columbia®, Sorel®, Mountain Hard Wear®,
Montrail®, OutDry®, Pacific Trail®, the Columbia diamond shaped logo, the Mountain Hardwear nut logo and the Sorel