Classmates.com 2010 Annual Report Download - page 129

Table of Contents
UNITED ONLINE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
4. GOODWILL, INTANGIBLE ASSETS AND OTHER LONG-LIVED ASSETS
Goodwill
The changes in goodwill by reportable segment for the years ended December 31, 2009 and 2010 were as follows (in thousands):
Intangible Assets
Intangible assets consisted of the following (in thousands):
F-23
FTD Content & Media Communications Total
Balance at January 1, 2009:
Goodwill (excluding impairment
charges)
$
441,133
$
124,726
$
13,227
$
579,086
Accumulated impairment charges
(114,000
)
—
(
5,738
)
(119,738
)
Goodwill at January 1, 2009
327,133
124,726
7,489
459,348
Acquisition adjustments(a)
(9,535
)
—
—
(
9,535
)
Foreign currency translation
14,333
5
—
14,338
Balance at December 31, 2009:
Goodwill (excluding impairment
charges)
445,931
124,731
13,227
583,889
Accumulated impairment charges
(114,000
)
—
(
5,738
)
(119,738
)
Goodwill at December 31, 2009
331,931
124,731
7,489
464,151
Foreign currency translation
(4,729
)
(13
)
—
(
4,742
)
Balance at December 31, 2010:
Goodwill (excluding impairment
charges)
441,202
124,718
13,227
579,147
Accumulated impairment charges
(114,000
)
—
(
5,738
)
(119,738
)
Goodwill at December 31, 2010
$
327,202
$
124,718
$
7,489
$
459,409
(a) Represents adjustments to purchase accounting and/or adjustments to acquired deferred tax assets within one year of
acquisition.
December 31, 2010
Gross
Value
Accumulated
Amortization
Net
Pay accounts and free
accounts
$
100,873
$
(91,278
)
$
9,595
Customer contracts and
relationships
111,913
(50,273
)
61,640
Trademarks and trade
names
182,463
(17,603
)
164,860
Software and technology
46,513
(24,527
)
21,986
Rights, content and
intellectual property
7,735
(3,041
)
4,694
Total
$
449,497
$
(186,722
)
$
262,775