Bed, Bath and Beyond 2011 Annual Report Download - page 9
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BED BATH & BEYOND 2011 ANNUAL REPORT
Net Sales
increase was primarily attributable to an increase in the Company’s new store sales.
of transactions and the average transaction amount.
Gross Profit
reduction in markdowns, offset by an increase in inventory acquisition costs and a shift in the mix of merchandise sold to lower
decrease in coupon expense as a percentage of net sales, partially offset by a shift in the mix of merchandise sold to lower margin
categories.
Selling, General and Administrative expenses
due to relative decreases in payroll and payroll-related items (including salaries and medical insurance), occupancy (including rent
and depreciation), advertising and store expenses, all of which benefited from the increase in comparable store sales. In addition,
advertising expenses as a percentage of net sales benefited from a reduction in the mailing of advertising pieces. The decrease in
expenses, as well as a relative decrease in advertising expenses resulting from a reduction in the distribution of advertising pieces.
store sales.
Operating Profit
as described above.