Airtran 2010 Annual Report Download - page 12

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Operate a Strong Hub and Network System. As the second largest carrier at Hartsfield–Jackson Atlanta International
Airport, the world’s busiest airport, our brand and presence are strong in Atlanta. The metropolitan Atlanta population
base represents one of the largest travel markets in the United States and its geographic position provides a strong hub as
the foundation of our route network.
During 2010, we continued to develop our route network by: increasing our presence in Orlando, Baltimore, and
Milwaukee; initiating service to five domestic locations; and initiating service to one international destination. More
specifically, during 2010, we:
• Expanded our presence in Milwaukee along with SkyWest Airlines Inc., with whom we have a marketing agreement
to support our Milwaukee hub. Under this agreement, SkyWest Airlines now offers regional jet service between
Milwaukee and six destinations. We, together with our marketing partner, currently serve 25 non-stop destinations to
and from Milwaukee.
• Increased flying to the Caribbean in 2010 by adding service to Montego Bay, Jamaica, and extended our Caribbean
reach from Baltimore/Washington by adding new flights to San Juan, Puerto Rico. We have also announced service to
Punta Cana, Dominican Republic, which will commence in February 2011 and seasonal service to Bermuda, which
will commence in April 2011.
Since 2000, we have expanded the scope of our route structure to include coast-to-coast flying and have increased the
number of flights both from our Atlanta hub as well as from other airports. Also, we have expanded our route structure by
increasing the amount of non-Atlanta related operations from approximately ten percent of our daily operations as of
December 31, 2001, to approximately 51 percent of daily operations in December 2010 (see table below). Much of this
diversification was done through the addition of nonstop service to Florida. In the future, we may selectively add new
“point-to-point” routes between cities that we currently serve, as well as create additional hubs or additional “focus”
cities.
Airport
Daily
Operations*
Nonstop
Markets
Served
% of System
Daily Flights*
Atlanta (ATL) 360 55 49%
Orlando (MCO) 130 42 18%
Baltimore-Washington (BWI) 104 23 14%
Milwaukee (MKE) 87 20 12%
Fort Myers (RSW) 49 13 7%
Tampa (TPA) 40 11 6%
Boston (BOS) 39 8 5%
Indianapolis (IND) 37 8 5%
Fort Lauderdale (FLL) 34 9 5%
New York (LGA) 34 6 5%
Pittsburgh (PIT) 27 6 4%
Chicago (MDW) 26 4 4%
Washington (DCA) 22 4 3%
Akron Canton (CAK) 21 6 3%
* Operations is defined as the average number of take-offs and landings at each city; percentage of system
flights will be greater than 100%
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