Airtran 2010 Annual Report Download - page 11

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In January 2010, AirTran Airways was awarded the prestigious 2009 Market Leadership Award from leading industry
publication, Air Transport World, for AirTran’s innovative combination of low-cost, high-quality service and response to
the global financial crisis.
Provide Quality Low Fare Service. We established our competitive position by providing affordable fares that appeal to
price conscious travelers. We have grown our business through innovative product offerings designed to enhance the
entire airline travel experience of our customers while maintaining affordable fares. The AirTran Airways experience
features:
• competitive fares offered in an easy to understand fare structure
• user-friendly automated services for reservations, ticketing, and check-in through our:
• award winning Web site, airtran.com
• Bye-Pass® airport self-service kiosks
• Mobile Web program, allowing customers to view flight status, check-in for flights and select
seats using their mobile communications and information devices (MCIDs)
• customer friendly services, including:
• trained and friendly customer contact personnel
• a highly affordable Business Class
• advance seat assignments
• special amenities, such as XM Satellite Radio, which we introduced to the air travel industry
• GoGo® wireless, broadband Internet access on every flight including: Web, e-mail, instant
messaging and access to corporate e-mail and network systems (virtual private networks)
through passengers’ Wi-Fi enabled devices
• attractive customer loyalty programs, including our:
• A+ Rewards® program
• A2B® corporate travel program
• AirTran U® student travel program
• AirTran Airways co-branded credit card
Through the AirTran Airways experience, we have created an air travel product with broad appeal which generates a
growing number of repeat customers. We believe our comparatively low-cost structure will enable us to continue our
existing successful strategies and provide us with opportunities to enhance further the AirTran Airways experience in
innovative ways.
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