TomTom 2011 Annual Report Download - page 8

TomTom Annual Report and Accounts 2011
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our navigation solution. We are supplying the Fiat group with our
navigation solutions for more than ten of their models across their
Fiat, Alfa Romeo and Lancia brands. Additions to the line-up were
the new Fiat Panda and the Fiat 500 in the US, which offer our
integrated solution as an option. We are now supplying navigation
products to Mazda for their new Mazda 3 and CRX-5 series in
addition to the Mazda 5, which we were already supplying.
We reached an important milestone in mid-2011 when we sold
the one millionth Carminat TomTom system to Renault. This was
accomplished in just over two years, due to a high take-up rate of
over 40%.
During the year, our partners shifted from non-connected systems
to connected systems in most countries where we make LIVE
Services available. We also announced a new partnership with the
introduction of TomTom Connect, a semi-integrated navigation
solution tailored specifi cally for Opel and Vauxhall cars. The system
is a neatly integrated portable system and includes LIVE Services.
Licensing
—
The Licensing business unit put a lot of effort into leveraging
its traffi c asset. We strengthened our portfolio of historical and
real-time traffi c product and made it available in more countries.
TomTom’s expanded coverage of real-time traffi c products enables
its customers in enterprise, government and the hardware and
wireless markets in these countries to deliver solutions based on
accurate, comprehensive and up-to-date traffi c information.
In addition to expanding our real-time traffi c information
offering, we expanded our historical traffi c information products
with the launch of Traffi c Stats, an online portal which provides
governments and enterprises with access to the world’s largest
historical traffi c database. Our historical traffi c database consists
of over fi ve trillion data points that were anonymously shared
with us by drivers covering over 140 billion kilometres, which is
the equivalent of driving every road in our markets some 3,000
times. This information delivers deep insights into actual driving
behaviour, and enables governments and local authorities to
optimise road usage, as well as to make well-founded road
infrastructure decisions based on these insights. Licensing
announced a number of contracts with governments and local
authorities related to traffi c information, including the Flemish
government, the city of Zurich and the Province of North Holland
in the Netherlands.
We continued to grow the coverage and features of our map
products. We expanded map coverage in Latin America by adding
Venezuela and French Guiana to our MultiNet database. The latest
map release of 2011 includes coverage of 35 million kilometres
(21 million miles) of road in over 100 countries. We were also fi rst
to market with fully integrated U.S. Census 2010 boundary data,
a key requirement for marketing professionals who use census
information to conduct demographic analysis. We confl ated nearly
11 million block boundaries to our MultiNet core map, the largest
boundary integration project ever completed by TomTom.
During the year we launched our local search app, TomTom
Places, for the iPhone and for Android smartphones. It is available
in eight countries – Belgium, Denmark, Germany, Ireland, Norway,
Portugal, Spain, Sweden and the Netherlands – and supported
in each of the local languages. The product enables users to
search for shops, hotels, restaurants and tourist attractions
and provides detailed information about their search results.
The local search is based on TomTom’s enhanced database of
points of interest of 10 million establishments and provides
directions to the destination while taking into account the
current traffi c situation. TomTom Places is also available online at
http://places.tomtom.com.
Business Solutions
—
This year our business unit Business Solutions became the fl eet
management services company with the largest customer base
in Europe, and now has 15,000 individual customers and an
installed base of 180,000 subscribers. This compares to 12,000
customers and an installed base of 134,000 in 2010. During the
year Business Solutions expanded into Australia and entered into
a partnership with Tracker, South Africa’s leading vehicle tracking
company.
We introduced a number of new features during the year,
including Active Driver Feedback, WEBFLEET OptiDrive and
the vehicle maintenance planning tool in WEBFLEET. All are
focused on further improving the safety and effi ciency benefi ts
for businesses. Active Driver Feedback promotes safe driving by
providing drivers with immediate feedback on their performance
via their TomTom PRO navigation devices. WEBFLEET OptiDrive
and vehicle maintenance planning give business management
easy tools that help their drivers to drive more safely and in a
more environmentally friendly way.
TomTom Business Solutions received the IT innovation accolade at
the 2011 GreenFleet Awards for its WORKsmart-Eco product, and
was thereby recognised for its efforts to help companies operate
more effi ciently and in a more environmentally friendly way.
WORKsmart-Eco helps companies to reduce fuel consumption and
the CO2 emissions of their vehicle fl eets.
During 2011 we launched WEBFLEET Mobile for the iOS and
Android platforms. This product provides managers on the move
with essential information about their vehicle fl eet, helping them
to stay in control and to be of service to their customers.
Management Board Report | continued