TomTom 2011 Annual Report Download - page 15

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13
Corporate Social Responsibility (CSR) |
In 2011 TomTom appointed a CSR Programme Director, who
reports directly to the Board of Management. Our objective
with this appointment is to develop and strengthen our CSR
programme and integrate our CSR activities into our current
business, thereby increasing the resources that we dedicate
to CSR.
During the year we conducted an internal review of our CSR
activities. This review resulted in a revised strategy, which from
2012 will be embedded into our corporate strategic planning
process.
Our CSR activities are focused on three key areas that are
important to us as a business:
1 Supply chain – our aim is to ensure that we behave
responsibly towards our customers, consumers and suppliers,
as well as to meet current standards for supply chain
management in areas such as labour conditions, human rights,
health, safety and environment.
2 Environmental impact – we aim to measure and manage
our largest environmental impact, as well as the positive
impact of our products on carbon dioxide emissions.
3 Community giving – our aim is to focus on donating key
assets such as our navigation products or expertise in such
a way as to enable and enhance the work of charitable
organisations.
Supply chain
—
Outsourcing is a key element of our business model. The assembly
of PND and in-dash navigation systems, accessories and logistics/
reverse logistics is entirely outsourced. Customer care and content
production are partly outsourced. Our top 20 tier 1 suppliers
operate in 13 countries and account for up to 4,000 workers who
are involved in producing TomTom branded products, including
content and services.
Our supply chain standards are set by the TomTom Ethical
Trading Code of Practice (ETCOP). For PND, in-dash navigation
systems and accessories the ETCOP is integrated into our quality
system standards and processes. We support the ETCOP by
conducting annual quality audits of the suppliers we work with.
These audits provide us with information that enables us to assess
our suppliers’ compliance with the standards set by the ETCOP.
They provide us with an overview of our suppliers’ management
systems and processes, and cover areas such as child labour,
forced labour, discrimination, working hours and compensation,
as well as health, safety and environment.
As mentioned, these assessments focus on our suppliers of PNDs,
in-dash navigation systems and accessories. During 2011 we
assessed all the suppliers involved through our audit process.
In particular, during the course of 2011 our largest suppliers
passed independent audits that were conducted on behalf of
our customers. The objective of these audits was to assess the
supplier’s compliance against specifi c customer standards for
supply chain management and performance.
Environmental impact
—
With regard to the environment, we focus on helping our
customers to reduce their carbon emissions, as well as on our own
impact on the environment through our operations and products.
We believe that TomTom products can contribute signifi cantly
to safeguarding and improving our environment by enabling
customers to reduce their carbon footprints.
In 2011 Business Solutions launched a number of features that
signifi cantly enable customers to achieve this. More detailed
information on this can be found on pages 6 and 7.
During 2011 we also invested in our products for and in support
of electric vehicles. Working with Renault, we launched a product
that enables drivers to use electric vehicles more effectively and
effi ciently. The product is derived from our ECO routing function,
a standard feature on all PNDs since 2009. For electric vehicles
we completely customised our software to gather information on
the vehicles’ real-time battery status, so that drivers are constantly
informed about the range available to them. The software can
also route the user to a charging station if needed. The embedded
connectivity can also help drivers to fi nd the nearest charging
station. Battery management and available range are visually
integrated in the map and navigation display so that both are
relevant and easy for the drivers to use. This extension of our
ECO routing function is available as part of Renault’s fi rst in-dash
navigation system for electric vehicles.
In 2012 we aim to measure our own carbon footprint as a company,
in order to understand where to focus our efforts going forward.
Community giving
—
TomTom has more than 50 offi ces worldwide, and each of them
is part of a community. We believe that donating key assets, such
as products or the time and skills of our employees, can help to
build stronger communities wherever we live and work. Until
recently, the main focus of our community charitable donation
programme was on road safety. In 2011 we extended this to
include three new areas: disaster emergency relief, the charitable
care community and disadvantaged youth.