TomTom 2011 Annual Report Download - page 16

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TomTom Annual Report and Accounts 2011
14
In response to the Japanese earthquake and tsunami that followed,
we enabled employees worldwide to make cash donations to the
International Red Cross.
Following Hurricane Irene and the tropical storms that affected the
east coast of the United States of America, employees from the
local TomTom offi ce mobilised to support the communities directly
affected through donations. TomTom PNDs were used across seven
states in the Emergency Response Vehicles of the American Red
Cross during the response to the disaster. This was possible due to
a product donation (originally made in 2008), which equipped more
than 300 Emergency Response Vehicles of the American Red Cross in
the USA with TomTom PNDs and maps.
Through our partnership with the Giving Back Foundation, a Dutch
based charitable organisation, TomTom also gives employees the
opportunity to act as mentors to talented and ambitious school
and university students, with the intention of equipping them for
professional life. In 2011 we increased the number of TomTom
employees who participated in this programme. As part of the
programme the students were hosted at TomTom offi ces in the
UK and the Netherlands.
The next phase
—
We are at the start of the next phase of our journey in CSR.
Of necessity, our CSR strategy must be a living document, both
because ours is a dynamic business and because our broader
environment is constantly changing. Naturally we will continue to
monitor the world around us and to review and update our strategy
as circumstances require. As part of this, we intend to ensure that
we continue to make our understanding and reporting of our CSR
activities more transparent.
For more detail on our CSR programme please refer to
html://corporate.tomtom.com/ethics.cfm.
Management Board Report | continued