Salesforce.com 2015 Annual Report Download - page 12

solution with existing third-party, custom and legacy apps and write their own application services that
integrate with our solutions. For example, many of our customers use our Salesforce1 Platform API to
move customer-related data from custom-developed and packaged applications into our service on a
periodic basis to provide greater visibility into their activities.
High levels of user adoption. We have designed our solutions to be intuitive and easy to use. Our
solutions contain many tools and features recognizable to users of popular consumer web services, so
users are more familiar with our user interface than typical enterprise applications. As a result, our users
can often use and gain benefit from our solutions with minimal training. We have also designed our
solutions to be used on mobile devices, making it possible for people to conduct business from their
phones.
Rapid development of apps using the Salesforce1 Platform. Our customers and third-party developers
can create apps rapidly because of the ease of use and the benefits of a multi-tenant platform. We provide
the capability for business users to easily customize our applications to suit their specific needs, and also
support a variety of programming language support so developers can code complex apps spanning
multiple business processes and deliver them via multiple mobile devices.
Increased innovation. By providing infrastructure and development environments on demand, we
provide developers the opportunity to create new and innovative apps without having to invest in
hardware and distribution. Developers with ideas for a new app can create, test and support their solutions
on the Salesforce1 Platform and make the app accessible for a subscription fee to customers.
Lower total cost of ownership. We enable customers to achieve significant up-front savings relative to
the traditional enterprise software model. Customers benefit from the predictability of their future costs
since they generally pay for the service on a per subscriber basis for the term of the subscription contract.
Because we deploy all upgrades on our servers, new features and functionality automatically become part
of our service on the upgrade release date and therefore benefit all of our customers immediately.
Our Strategy
Our objective is to deliver solutions that help companies transform the way they sell, service, market,
engage and innovate. Not only do we provide enterprise cloud apps, we also provide an enterprise cloud
computing platform upon which our customers and partners can build and customize apps.
Key elements of our strategy include:
Strengthening our solutions. We offer multiple editions of our solutions at different price points to meet
the needs of customers of different sizes and we have designed our solutions to easily accommodate new
features and functionality. We intend to continue to extend all editions of our core solutions with new
features and functions and increased security through our own development, acquisitions and
partnerships.
Expanding into new and high-growth categories. As part of our growth strategy, we are delivering
innovative solutions in new and high-growth categories, including marketing, communities, business
intelligence and cloud platforms.
Extending strategic relationships with existing customers. We see a significant opportunity to deepen
our relationships with our existing customers. As our customers realize the benefits of our service, we aim
to upgrade the customer to premium editions, extend the duration of the customers’ contracts and sell
more subscriptions by targeting additional functional areas and business units within the customer
organization, and ultimately pursue enterprise-wide deployments.
Pursuing new customers. We believe that our offerings provide significant value for businesses of any
size. As a result, we will continue to aggressively target businesses of all sizes in top industries and major
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